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more numerous. What’s worse is that we haven’t reached the peak yet—the |
curve just keeps going up, with no end in sight. |
Organizations and policymakers can’t be faulted for ignoring the |
problem. Over the years, many organizations have dramatically increased |
their spending on security. Policymakers have sprung into action, enacting a |
myriad of new data security and breach notification laws during the past 15 |
years. But the problem keeps growing. |
It is difficult to fully understand the scope of the problem. Stats on data |
breaches differ quite substantially, so it is hard to obtain precise numbers. |
Additionally, the metric for measuring the extent of the data breach problem |
is unclear. Some commentators point to the number of breaches in a given |
year and others point to the number of records breached. Both figures are |
subject to some flux and contingency, especially the number of records |
breached, because one enormous breach can significantly impact that |
number. |
Additionally, breaches are often attributed to the year in which they are |
announced, but this date often is long after the breach occurred. For |
example, the Yahoo breaches occurred in 2013 and 2014 but weren’t fully |
reported until 2016 and 2017. |
Is there any wisdom to be gleaned from these statistics? Comparisons |
from one year to the next have often been made, with each year often being |
designated as the worst. Despite the lack of precision in the data, the trend |
over time has been clear—a notable increase in the number of breaches and |
the number of records breached.1 For example, in 2005, there were 136 |
reported breaches involving about 55 million records.2 In 2018, there were |
668 reported beaches involving about 1.37 billion records. We have yet to |
see any signs that this terrible trajectory will improve. |
A BRIEF HISTORY OF DATA BREACHES |
Ever since data breaches started to be reported, the stories have proceeded |
in an endless parade of horrors. The unofficial beginning of the data breach |
nightmare occurred in 2005 with the announcement of the ChoicePoint |
breach. ChoicePoint, a Big Data company that amassed extensive profiles |
of personal data on people, was breached when fraudsters masqueraded as |
legitimate customers and obtained records on about 162,000 individuals.3 |
ChoicePoint’s announcement of its breach was one of the first public |
disclosures by an organization that it had been infiltrated. Before 2005, |
there were certainly many data breaches, but companies weren’t required to |
report them, so there isn’t much recorded history. These were akin to |
prehistoric times. In 2005, light began to shine on the dark underworld of |
data security. |
After the announcement of the ChoicePoint breach, several other |
companies came forward with their data breaches. Bank of America |
announced a breach involving 1.2 million records. DSW, a retailer, |
disclosed a hack that compromised 1.4 million records. Citigroup |
announced a breach involving 3.9 million records. These breaches seemed |
to be large until Card Systems Solutions announced that it had 40 million |
records hacked. |
Although there were accounts of a few breaches prior to 2005, it wasn’t |
until this year that the mainstream news started to focus on data breaches. |
California’s breach notification law—and the rapid passage of similar laws |
in other states—prompted many organizations to finally air their dirty |
laundry. Data breaches finally received public attention. InfoWorld and |
other publications proclaimed 2005 to be “The Year of the Data Breach.”4 It |
wouldn’t be the last. |
In 2006, the average cost of a breach was estimated at exceeding $3 |
million. As concerns about data breaches mounted, many state lawmakers |
were jolted into action and passed breach notification laws.5 |
The saga continued in 2007. The data economy blossomed. Netflix had |
just begun its streaming service, and Apple introduced the iPhone. But the |
fraudsters were also having a banner year. According to an article by the |
Associated Press: “The loss or theft of personal data such as credit card and |
Social Security Numbers soared to unprecedented levels in 2007.”6 |
A gang of hackers infiltrated the computer system of supermarket chain |
Hannaford Brothers and accessed 4.2 million records.7 Retailer TJ Maxx |
suffered an enormous breach of credit card information, which was noted at |
the time to be the “largest hack ever.” Initial reports pegged the number of |
records at 45 million.8 This huge figure was shocking at the time, but |
ironically, it was far lower than the actual tally, which was later revised to |
94 million. TD Ameritrade’s database of 6.3 million clients was |
compromised through malware.9 |
In 2008, data breaches increased by 47 percent from 2007.10 Bank of |
New York Mellon lost a box of back-up tapes with personal data, including |
Social Security Numbers. The tapes weren’t encrypted, and 12.5 million |
records were compromised. The breach prompted the governor of |
Connecticut to declare: “It is simply outrageous that this mountain of |
information was not better protected.”11 |
Forbes awarded 2009 the title of “Year of the Mega Data Breach.”12 The |
European Union implemented a data breach notification regime by |
amending its e-Privacy directive.13 The largest breach announcement of the |
year was a hack of Heartland Payment Systems involving 130 million |
records. The breach cost the company more than $200 million dollars, and |
its stock dropped by more than 77 percent within a few months of |
announcing the breach.14 |
A breach at software company RockYou exposed user account data of 32 |
million people. Hackers were thrilled to discover that RockYou stored the |
data in plain text without encryption.15 |
A hacker broke into a database maintained by the state of Virginia to |
track prescription drug abuse. The hacker deleted 8 million patient records |
and demanded $10 million in ransom to recover them: |
I have your [expletive] in *my* possession, right now, are 8,257,378 patient records and a total |
of 35,548,087 prescriptions. Also, I made an encrypted backup and deleted the original. |
Unfortunately for Virginia, their backups seem to have gone missing, too. Uhoh :( For $10 |
million, I will gladly send along the password.16 |
This incident appears to be an early harbinger of the ransomware epidemic |
that would spread exponentially a few years later. |
2010 was another gigantic year in data breach history. According to a |
report by Experian, data breaches were “happening on a bigger scale and |
affecting more consumers than ever.” The report noted that 26 percent of |
consumers received a breach notification letter. More than 25 percent of |
affected individuals had to replace a debit or credit card.17 |