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= Boor [7 pyy22/e7 won 18:35 FAX aa ha ROPER STARCH ron one ety TURKINE DATA [NTO INTELLIGENCE WORLDWIDE” Date: September 22, 1997 To: Ron Milstein From: JJ" Klein Company: Lorilard FaxNumber: (910) 335-7707 Pages (Including cover page): 3 © w a Ns) a oO w be) ope Stach Hone 205 East An Sal opr Waray ad Pb Open Reseach ewe co? ‘Sch Aba ard Rea 29070 a a or Senos 2286708 Fax TARA Wo esis Copy

FROM: JUNE 30] x ‘SEP 22 (J) aus11 Nov1o (J sumsecr LF (Report on June 30 only) fee Bas ved ch vee socal El oi pri lid Style Full Price accepted the introduction ofthe low price BIGIF/2 FOR the system. This alded the field greatly during the transition Proved to be an excellent too! for pulling the balance of Style Full Price packs through $7.00 CARTON COUPON/BUYDOWN: “Those situations were limited. Effective in those ratal calls that wo could not exchange product out of Eee oi (DIRECT ACCOUNTS AND CHAINS HEADQUARTERED WITHIN THE REGION (15 + STORES) STOCKING NO LOW PRICE STYLE Ee TU RPNDEOR | NOOR ee TOLOR'] “NOT OF NAME OF ACCOUNT «|; VOLUME: |" STORES” NAME OF ACCOUNT | voLUME | _sToREs| ht. Maskos & Sons Pollock Candy and Gigar [McKeesport Candy Co. Sico Serva “oaree 7% Sheotz 5202 750) [Theiteickera 137/20 183 DIRECT ACCOUNTS AND CHAt ours 10 (45 + STORES) STOCKING NO LOW PRICE STYLE Res vs WOLGR | NO! OF INDILOR | NO. OF] NAME OF ACCOUNT| VOLUME | STORES NAME OF ACCOUNT | voLUME |_sToREs| Kroger 2 Rich Oi 82 [Super America 105; evs 87 IW H Smith 5 [71 318 Zon 23 Dairy Mars 35 |Widman Drugs 4 s™mexis Page of 3 Pages GV72S708

| LES = + 95/01/00 10:21 @OIz 894 9690 LORILLARD_RGNWLL _ "TOBACCO COMPANY Fax To: _ Mr. Randy Spell From: Rick Rediield Fox Date: May 1, 2000 Cc: _Mr, Fred Patemostro Fea 952 894-9690 Re: Legal —lowa Pages: 4 Clurgent [JrorReview [)Ptease Comment (Jplease Reply (_]Pteazo Recycle Comments: Attached Is the lowa Department of Revenue and Finanos Minimum Legal Prices ‘on Cigareties as of April 3, 2000. | am attempting to obtain a copy of the actual Fair Trade Law and will forward as soon as obtained. Rick ‘CONFIDENTIALITY NOTE: ‘Ti ace may con pega and content fomtion ried ont for to uso of odd or aity tamed above. Ifthe reader ofthe fs isnt he riendod recplent or employee or agen respon fr deve othe Intanded reper yu ae by tobe tat ary cerination copying Us can i ski protid. yOu hav ‘ceived is csi nemo, please nly us medal by inkchone (nunbor ical eo) and rte To gl ‘Scie ius attendees below via he U.S Postal Senn, 0579528 208 River Rigo Cle P.0. Bot 1538 umevito, WN SSSS7 “Telephone: (052) 094.2238

K.A, Sparrow FROM: D. J. Lando MAY 12| aus 4[) sun aah seP 16] ‘SUBJECT: ‘OLD. GOLD MENTHOL LIGHTS & ULTRA LIGHTS 1090'S PROGRESS REPORT REGION: (ONLY IF PARTIAL REGION CONTINUE WITH DIVISION(S) SCOPE) DIVISION: DIVISION NAME: Milw. South DIVISION NAM! #REP DIVISION NAMEY Milw. North DIVISION NAME: #REP z DIVISION NAME: DIVISION NAME: # REPS, DIRECT ACCOUNTS AND CHAINS HEADQUARTERED WITHIN THE REGION (15 + STORES) STOCKING NO OLD GOLD MENTHOL LIGHTS OR ULTRA LIGHTS 100'S ap ies Inga 93] [Walgreen Drug 95675268 otecoto xis Paget of 3 Pages

FIELD TRIP To: J. R, Mueller pare:__2/28/84 prow’ Mary Anne Kayiatos Ted van de Kamp Please make the necessary Field Trip arrangements for, Purpose of trip__T0 evaluate Satin's overall performance and results of Special Cities. Division(s) to be contacted__Boston — Dates of contact__ Tuesday 3/13 and Wednesday, 3/14 Method of travel: Air X_ Auto Train __ Other, Arrival date and time (include airline and flight no.)__Monday, 3/12 Evening Shuttle Hotel/Motel reservations needed__XX Dates Reservations made at. Sales Personnel to be contacted Sales Representative__X Sales Personnel to be worked with: D.M. A.D. 04982408 Return to J. R. Mueller no later than two weeks prior to anticipated trip.

OBACCO CORPORATION KENTUCKY 40201 SPECIAL SAMPLE MANUFACTURE Copies to: Factory Cost Dept. Writer’ Development Center Sue Livesay Sample Disposition SHIPMENT TRANSFER Cl REDUCED TOMATERIAL C1) Date of Request! Account Number Quantity, Cartons t 8/25/81. 22 2ae 00 Tax Status of 200 each Paid or Free To Sample Stock - - - - - RED, cee 20, Free MR 7 Method of Shipment Cigarette Description XS l mg grooved product using 4.3/37 filter material. Cigarette code 266131 Special Instructions & Conmen! Completion Date __ 6/25/81 600745255 Signed _. D. WINGLER

SPECIAL EVENT INFORMATION SHEET GENERAL INFORMATION: EVENT NAME: ____Upper Madison Avenue Festival EVENT LOCATION: _68th =86th Street, New York, Ny EVENT DATES: June 4, 1995 HOURS: MONDAY-FRIDAY: SATURDAY-SUNDAY: tian = 6pm SPECIFICS: check applicable box(es): # OF BOOTHS) OSIGNAGE COSAMPLING & PREMIUMS COMusic VAN 1 PREMIUMS ONLY TIRACING CAR SUPERVISOR INFORMATION. NAME OF ALLWAYS SUPERVISOR: __Jevome Cur: _ PHONE NUMBER:.(201) 923-9208 _BEEPER NUMBER: (201) 608-1780 __ } 3 a & 8 g s

shane 06) (Race Rete: 3 669) room warn Tobacco Gaporton Request For Home Office Check [BarrinrcNe 20182. i hook Racueed | Wai Chock Ter PLEASE OVERNIGHT to [cron Ne. 7 ‘ASAP I PROMPT x Payee ur ———_____—— ‘To :_COREMARK INTERNATIONAL, Ta tie coxporaton? ‘Atren” DAVID DRESSER Yes No ‘Faaress 295 OYSTER PONT BLVD SUTE S15 = x 5. SAN FRANCISCO, ay $080 $0 ap En ain [Ea Feder Emoloer Koveheon Naar Sasa RT ASSET RT IT TRY a TRS ee PH) a 7 Fronaen | Promeon Name Nene | "code | cuarty | nie | Ava ra ac BNDO ROR [mss | 7s [ore [ems | eo | _ sittin SEE ATTACHED a ae ae Pa) Prono babe ah 518, 1S een Tons [S100 08 [Gharge To secon: PERATTAGHED FRewewes by [vate Are Pema Br ay Tre 00000 Pay Mero - Chock ras Pay Datrnion Fant Fil Pyrora at (502) SOR 7ERE ram 24 1989 16:16 2101804 PRODUCED FROM B&W WEB SITE

R&D QUALITY IMPROVEMENT SUGGESTION/SOLUTION FORM Nane/Phone Ext.: M. Hamann, P. Harper, P, Martinez Date: __9/3/92 Supervisor/Manager: J. S. Wigand RED Group: _Licensee Suggestion: Discontine coal retention analyses on Licensee submitted product samples. (Note: Coal Retention testing is not performed by most licensees. Other B6W physical Reasurements as ends stability and inspection for soft spots in cigarettes are thought to be sufficient measures to assure cigarctte physical integrity. The proposed action will increase laboratory productivity.) Suggested Solution(s): Delete coal retention from the List of standerd analyses performed on licensee submitted Product sanples. Specisl requests for coal Fetention testing could still be submitted an exception basis. Have you contacted your Manager/Supervisor? Yes Manager Connents: Manager, please contact suggester and forward comments to the Quality Council. sip.“ 597005708

COMPOUND STRUCTURE Litton Bionetics Genetic Assay No, 6692 COMPOUND Cone B83 Chem Abstr # N/2 Compound Name Proprietary Mixture assay resuit __M+ Lymph: negative with s9 activation, positive without $9 activation; Rerun: negative without $9 activation, bordey compounn diBenkesitive with $9 activation -Technical problems with th test Unknown Mixture PH (CALCULATED 50%)_5-26 _ PHYSICAL APPEARANCE bpimp N/A tc @___ © REGULATORY sTATUS_N/A, SE90TELS See Ree eh

12/29/94 10:14 © @713 591 0204 LORTLLARD HOUS. +++ NEW YORK SALES @001/003 EFA COVER PAGE DATE: s 2/28/96 TIME: The following document, including enver page is 3____ pages long. PLEASE: TRANSMIT THIS DOCUMENT TO: NAME: Ry Oxeube OFFICE: Darillard - Nes York FAX PHONE NUMBER: ) 2212) 545-5299 THIS DOCUMENT IS FROM: NAME: US Ciesnnis')- rogton-9 ; OFFICE: Lorillard Tobacco Company- Houston N., Texas FAX PHONE NUMBER:. (713) 591-0204 L COMMENTS: Harley-Davidson400's Progyess Report. co: R. B. Spell A. J. Glacoio P. J. McCann 3. L. Snloe T. L. Achey T6ELs9zs . In the event that any of these pages are not legible, or you donét receive all. Pages, please call this office as soon as Possible at (713) 591-6733.

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BROWN & WILLIAMSON 1994 COLLECTION PHOTOCOPYING VARIANCE FORM ‘This form was placed before vates 10 _(? JO SO52 & AT THE TIME OF REPRODUCTION, THE FOLLOWING Nt ot : DOCUMENT COPIES ARE IN THE SAME SEQUENCE AS THEY APPEARED IN THE ORIGINAL. PAGE NUMBER(S) WERE MISSING IN THE ORIGINAL, POOR QUALITY onrcrNAL. face 2 OVERLAY ITEM COULD NOT BE REMOVED WITHOUT DANAGE TO S ORIGINAL. o NO DOCUMENTS WERE FOUND WITHIN THE ORIGINAL: © 3 FILE FOLDER oo) REDROPE EXPANDABLE FILE oo) HANGING FILE ©) ENVELOPE c ) OTHER (SPECIFY) DOCUMENT COPIES WERE REPRODUCED IN COLOR TO PERMIT CORRECTION INTERPRETATION, BATES NUMBER ___ pa NOE SED OTHER VARIANCE (EXPLAIN).

MEMORY STORAGE REPORT FILE FILE TPE OPTION TEL NO. 253 MEMORY Tx SHE Facsimile Transmission Legal Department 120 Park Avenue New York, NY 10017-5592 Date: 11/12/96 Attention; John J. Mulderig c/o Mike Baker Company: Philip Morris Management Corp. Fax #: 816/545-7473 Subje Fax Received REMAINING CALL CAPACITY 299 MINOV 12°96 052 49M) TLeezevLOz

WINSTON & STRAWN | NUMUTRAL SME, 3000 FinsT UNON FNANCAL CENTER, ZOO SoU erscaNE | BOUEVARS, Mal, RORIOA 33131 Fax: (303) 400-6 106 | Kowrave. KY LOL Seat Yeramaron, DC 20008-9502 ouaso, 6080! Jette pan, Pewce Evesocoven Bonar 780 Siesseseco Fax Number: 305 400-6107 From: Kevin Narko CHARGEBACK: 162/158 Dare: 10/13/99 Please Deliver as Soon as Possible To: RECIPIENT ‘COMPANY FaxNO, PHONENO. John Mulderig _| Philip Morris 917-663-5796 _| 917-663-3056 Gregory Little Philip Mortis 917-663-5979 Total number of pages including this page: COMMENTS ‘IF YOUDO NOT RECEIVE ALL THE PAGES, PLEASE CALL OUR FAX OPERATOR AS SOON AS POSSIBLE. THANK You. 312-588-5948 ‘The information contained inthis facie message is nltorny privileged and confidential information intended only forthe use of the individual or entity named above If te reader of his message isnot the intended recipient, oF the employes or agent "responsible to deliver it othe intended recipient, you are hereby atified that any dissemination, distbutin or copying of this communication is sic prohibited. you have received this communication in eror, please immediatly notify us by telephone and retum the original message sw usatthe above address via the U.S, Posal Service Thank you. ‘Operator Initials: ‘Confirmation: Yes Name: gL69S6VL0%

CIGARETTE REPORT FORM (1) YBAR COVERED: 1987, (2) BRAND FAMILY NAME: MALIBU (3) VARIETY DescRipTron:_ King Size, Filter (4) PRODUCT LENGTH: King Size (5S) PILTER: x NONFILTER:, (check one) (6) HARD PACK: SOFT PACK:___X (chezk one) (7) MENTHOL NOWMENTHOL: __X (check one) (8) PACK SIZE SOLD: 20s: (9) *raR* 16 mg ntcoriwe: 1-379 (Appendix ¢) T SALES:, 1,800 LAR SALES:___59,791 DATE:_10/26/87 LAST SALES DATE:, REPORTABLE EXPENDITURES (In Thousands) SES: 34 (14) CAT-3-EXPENSES:, 2 (15) CAT-C-EXPENSES: 2 (16) CAT-D-zxPENSES: (17) CAT-E-EXPENSES: (18) CAT~P-EXPENSES: (19) CAT~G-EXPENSES :, (20) CAT-H-EXPENSES: (21) CAT~I-EXPENSES§, (22) CAT-J~EXPENSES: (23) CAT-K-EXPENSE (24) CAT-L-ExPENSES;_ (25) CAT-M-EXPENSES + 1 (26) TOTAL REPORTABLE EXPENDITURES FOR VARIETY: 94 _

PDC # _¢273.82-7 TOP-LINES pRogEcT # 19821020 MESTHOL PRobucr rest PAGE # Log 4 = : UByEcr: KOOL Lights KS vs, Bright KS Product Monitor eauepey 408 (100 Menthol Lights/105 Menthol ultra, Lights/92 Non-Menthol Ultras) Fre” pane, __ September 13, 1982 any CIGARETTES: # 639 / 869 KOOL Lights KS - shite tip) 9.1 of ping masked #869, / 839 Bright KS white tipping- 5.5.55 13.5841 —— nasked/a certain proportion of the menthol result is pep- permint oil; RéD is imable to Getemine the percentage. wane TTS 8 aetal venthol Suckers Teal tele mele 3d PREFERENCE: (=) (205) 9} De) Ge) C09} KOOL, Lights SIH £0re 46 Bright 43 5 a2 hp Preference nu 6 8 100 Foo 100 100 «100 ATTRIBUTES: qotal tale Fenale 21-34 34 Ky Bright 4 KL Bright _KL Bright -KL. Bright STRENGTH 4.he* 4.59 asooth 405 ab) 47) set 4a 4 4.85 (JeStronger) sKOOTHNESS oh 3.43 3.47. 341 26 3.32 52 ae (7=5moother) AMP, MENTHOL —3,684+* 4.94 3.58*4* 4.85 _3.70"** 5.02 3.63*** 5.31, _2.g5te+ 461 (7=More) —— MENTHOL TASTE 3.30%** 3,04 3.46"** 3.02 _3.32t* 3,05 _3.45##* 2.99 eh Lop. (7=Better) ~ SATISFYING 3.22%" 2.78 3.28 2.78 2.97 2.78 3.178 2.74 _3,08** 2.82 (7=More) APTERTASTE 3.56*** 3.24 3.69%** 3.21 3.44 3.26 3.52¢** _ 3.07 _3.60% 3.39. (7=Pleasant) PASEOF paw 4.00 3.96 4,02 (7=Basier) ——_ WOT" Attribute scores reflect a_camparisan of the test product to the sncker's most often brand. 3.99 3.96 4.07 __ 3,92 3,94 3.99 4/-/* directional Difference: 66-79% confidence Level +4/--/** Marginal Difference: 80-94% Confidence Level +++/---/*** Significant Difference: 954% Confidence Level 620915734

Return this form to: ‘AAAS Meetings Office 1901 Vermont Ave., N.W. Washington. D.C. 20005 ‘Telephone: (202) 842-9530 ACCEPTED SYMPOSIUM. inary Program Information not later than 1 November reverHone 202/457-4850 AFFILIATION. DDRESS. CITY, STATE. ZIP. 20006 O-ORGANIZER (lf applicable): ‘TELEPHONE. aR a TAME. AFFILIATION, DDRESS. CITY, STATE, ZIP. FOR ONE SESSION BUG ue OR RRORTE ‘THE HUMAN CHROMOSOME ester__DE» William J, Schull pony DiFector - Genetics Centers Afftindon, raduate School of Biomedical Sciences (Houston) + Speaker Dx. Jorge J. Yunis __poritin_ Professor Amtinjon__.UBLV. of Minnesota School of Medicine tepieThe Oncogene, the Fragile Site, and Nonrandom Aberrations _ Spaser_DE» Sheldon Wolff povkion Chairman - Professor of Cytogenetic Atminion L&bOFAt. Radiobiology & Environmental Health - U. of San Franct Topic__Sistez-Chromatid Exchanges » Speaker De. Patricia Jacobs position PE! Or, Attain University of Hawaii - Dept. of Anatony oo Topic__Abnormal Human Chromosome Complements 000 . Spenker__Dr.. Raymond White Porition__PEOfessor Afton. versity of Utah ‘pie ‘A Human Linkage Map based on DNA Markers Speauer_DE. Michael A Bender Posion__Cytogeneticist rookhaven National Labozatory - Medical Deparcuent Atiiason. Toric. y ology. See Reverse Side

FILTER SCORES MR 1909 (3-69) 100 >= BROW & WILLIAMSON TOBACCO CORPORATION < Brand: [RALEIGH (BETATR portion not tested Project #_ 1969-105 Commercial: LAKE - NEW PACK :40 (with BELATR Badmin~ Sample: ml -€on #20) PMG Bases (234) Code #: By-RT-69-98. . Supplier: AUDIENCE sTuptEs ‘ ZEEST_DATES L. Angeles: 8/5 and 6 _ Chicago: a/e. PMG SCORES ComMENTS. Overall 139 Thie commercial was tested in color. erry Eos Angeles 0.0 = : ‘Chicago - 3.3 35 & Under "36 & Over 465607116 0

ORIGINAL . CREATIVE INPUT DOCUMENT Date/Time: 10/30/98 1:46 PM _ Client Name: Prepared By: Matter Numbet Milestone Presentation Date: Project Title: Estimated Creative Budget: Est. Production Budget: Concent: Execution: Media: OBJECTIVE Why are we advertising? Wat 0 we plan fo achive? 1 Reatonship- outing Retention a Acauston toyaty 1 Compete locking 1 croseSet upset Lead Generation 1 Now ProductPackage into. Diet Sale TAvareness == OTH 13 Change image Parepton ote TARGET To whom are we talking? Whois tho primary trgol fs there a secondary target? What I thei relationship to te brand, and what do they cuenty think about? TTT TT TT What is the single most important message/idea we are trying to communicate? Whats th uniquo seling poston thot wil ep us achive our advarting goal? Ae thare any secondary messages? What is the key henetit to the target? Wat’ in for to racer? Js there an otter/eall te action? iat re wean ho inher at now? (A promi, swaopetkes, Sted dime ofr, te ixomaton, or somoting ols?) What would we like our target to think? ‘hat would ou target say aftor being exposed to our program? ‘cimmy documents\wp\sample cid. doc 1of2 10/30/98 01:46PM 9LL6L098

characteristic Tested TORELIARD CO., INC. (QUALITY CONFROL DEPARTMENT SMOKE ANALYSIS AND BURNING TEST REPORT WEEKLY PRODUCTION LITTIZ CIGARS NON PILTERS se ERDENG 11/25/66 PETSREN-THE=ACTS, 25 Emm. Butt WANTSO 25 25 mm. Butt snoke Analysis Present Sample | uean of tast | Present Sample | Kean of Last 12 Samples 42 Somples Weight 1,089 2.206 wea 2-232 Draw 0.34 0.37 0.34 0.37 Tar 39.7 35.6 37.8 31.0 Nicotine 4.26 3.83 3.45 2.99 AL otson_ to Bitmus Basic Basic Basic Basic urn Test, Static Complete Cigar o 23 ab 23 -1/2 Cigar 5 0 5 ° o1/3 cigar 7 2 4 1 Went out immediately 2 ° 4 ° Dynamic ~Tine in - seconds = ~% Burned Completely 00-36 — _ 2 3 a x 3 lS — a

SPORTS REGISTRATION 37TH ANNUAL MEETING AUGUST 15-18, 1996 RYE-TOWN HILTON HOTEL RYE, NEW YORK Make copies of this form if necessary. Complete applicable section(s) and return to NYSAWMD. LORILLARD TOBACCO COMPANY GOLF TOURNAMENT (zadies & Men)...Friday, August 16, Tee off ‘at 8:00 A.M. SHARP (no green fee) I will participate in the Golf Tournament < > My handicap is: < > Strokes NAME. FIRM NAME. TEBE HSS EES OTIS OO IIE EI IIIT III RI ERIE BROWN & WILLIAMSON TOBACCO CORPORATION TENNIS TOURNAMENT (Ladies & Men)...Friday, August 16, starting time is 3:00 P.M. I will participate in the Tennis Tournament I would classify myself as (please check appropriate box) < > Beginner < > Fair < > Good < > Excellent NAME. FIRM NAME. FORE IOIIOI ER EERIE ER REAR EE RES abet eee NYSAWMD, INC. 211 EAST 43RD STREET, N 707 ConVFOR. 96

99/22/07 MON 15:35 FAK aa ha ROPER STARCH ron one ety Boor TURKINE DATA [NTO INTELLIGENCE WORLDWIDE” Date: ‘September 22, 1997 To: Ron Milstein Company: Lorillard FaxNumber: (910) 335-7707 From: “Ju” Klein Pages (Including cover page): 3 Roper Starch Wort le 205 Eada Soak Now Yr nY 0"? ziasso0 ta 212057708 Fx ea “, <> oe ope Watt ad Pe Opi Reseach ‘Sic Aare ard Mea Resear ran Mote Svs INRA Wot Mesias 629465¢8

Page 1 of 10 RESTRICTED BROW 6 WILLIAMSON INTERNATIONAL TOBACCO PRODUCT SPECIFICATION Brand: __puoeNrx style: Hus ~ KS Licensee Rel. |No-: a B.A.T. CYPRUS ‘CYPRUS overall cigarette Length 84 mn Total Cigt. we. 978, ng Tobacco Rod Length 64 nn Filter Plug Length 20pm wet Net Tobacco 749, ng Filter Plug Pressure prop (unencap.) Filter Plug Pressure Drop (encap.) Cigarette Cizcunterence Total Pressure Drop (unencap.) Total Pressure Drop (encap.) Tipping Length Bri Boalt ieg tranchtear andy Woisture content (ex-catcher) jet Tob. Rod Density 245 n/c perx Al | Sn er(@) _ Swi Supplier Code Nols). _£.30639 peeves supplier code wos). gn3228 color Yaitation Cork Type Printed Imitation Cork Pecforation Type and No. of lines __ Not Application pattern: Porosity ~_(eoresta) overall x Skip other Print peseription __Brown on yellow 2 Bobbin width 50 an hm Glue Pr WAR Bobbin Length 2700 ‘Dimension en x ra Substance 36 ja/m2 positioning mn from mouth end (Snadenber ncn eine aerator BEbparea by: aleti pate: __May 2, 1985 ‘Tobacco Replaces: __New pate: May 1, 1985 os04s, 620419245 Yrininal

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LtersoN se sev wan Teta Careren sINAL Request For Home Office Chec!— Vv worm Dae Grok Roar ° ‘ASAP PROMPT a 2 BKINTERNATONAL si S. 10 DRESSER A _AS OYSTER POINT BLVD SUE AS ° — 5. GAN FRANCISCO. Ch wor > oy fas Tee a cans Casa aang FSreRad "WT COPS ADO = a Feral Encodes Wort [sca Beet row on Saas FEST OT FORT OT TRY ORS oP 7 Fronaen | Promeon Nae momen | Preae |_cuarty | nie | avons | __Anout Le wnaen macs [ms [ros | woo [ernest sunie SEE ATTACHED ogee [me | me | ese [ems Pa) ah 518, 1S Sheen Tous |e I NAL Reena wv Y ° oe veneer \ 2 feieck | [Check bot [Pay rer a , g cae aa [om a £ yy, — =: y [vate Are tome re J Dietiton’ Fax to Fal Payment at (502) 568-7826 MAR 24 1999 16:16 210180429 PRODUCED FROM B&W WEB SITE

ke 4 ‘S (Cars pe RJR Mailfile Table Update She ‘Alert Number 970220 To: RJRIR - SuzvArt From: Drew Huyett Date: 37707 Program Group 102-Edlipse System ‘Corp/Multibrand Mailfile ID:___ 3,984 Maailfile Description Mail Order - Indy Responders (capes Dataset Name ‘cot Quantity: 273 Maildate: 3/7/87 Program #: 700418 BRC Codes w81-carton order form T Codes NA Seeds nny Suppression Mailfile Cells 1 HD home delivery 2 SP ‘sneak preview 3 woxoue Notes iis 1s for notes 97022015 Maile ever eLots

BROWN & WILLIAMSON 1994 COLLECTION PHOTOCOPYING VARIANCE FORM This form was placed before vates 10 _(? J SOS @ AT THE TIME OF REPRODUCTION, THE FOLLOWING Wi ot : Co) DOCUMENT COPIES ARE IN THE SAME SEQUENCE AS THEY APPEARED IN THE ORIGINAL. ae) PAGE NUMBER(S) ORIGINAL, WERE MISSING sary ontersan. _fackoal Z ITEM COULD NOT BE REMOVED WITHOUT DAMAGE To THE (9). No DocuMENgS WERE FOUND WITHIN THE ORIGINAL: ) ) d ) d FILE FOLDER REDROPE EXPANDABLE FILE HANGING FILE ENVELOPE OTHER (SPECIFY) c) DOCUMENT COPIES WERE REPRODUCED IN COLOR TO PERMIT CORRECTION INTERPRETATION, C) BATES NUMBER NOT USED. oo OTHER VARIANCE (EXPLAIN).

Section Number: | Section Sales Manager's Name: [Peter Hatch Please place the following order for KOOL and/or GPC Golf Bags for my Section: KOOL Golf Bags 5 GPC Golf Bags 0 Send the completed survey to Linda Daniels in Field Supply via fax (502-568-7189) or CC:Mail no later than June 7. m2.

Fax Transmittal Sender 450 Lexington Ave Choire Dg es pe aos ‘Number of Pages (this page included) November 12,1998 Ss ‘Sender Voice Number Trproblems receiving this fix, call 212-450-4785 212-450-4785 Sender Fax Nomber Reference 212-450-3788 47555-002 Te Fax Number Company Recipient Phono Number Thomas M.Sobol 617-439-3278 Brown Rudnick Freed 617-330-8000 & Gesmer Joseph F. Rice 843-720-9280 Ness, Motley, 848-720-8000 ‘Loadholt, Richardson & Poole Robert V. Costello 617-722-0286 Schneider, Reilly, 617-227-7500 Jeffrey D. Woolf Zabin & Costello Richard M. Heimann 418-956-1008 Lieff, Cabraser & 415-956-1000 Heimann Michael P. Thornton 617-720-2445 Thomton, Early & 617-720-1333 Naumes: o ow a a oO w a a Tem aig Neer Tos aeanis es isnand eal erinopenon cr ty wilcaina setrencd cod may coats nieracien epee gaa occtharebe protatd from Saconue Distraton, dstbaton copy oe te infant hein by ayons othe ha the ended ‘pears au eployes age rnpomible ue dvring On msag ntmdnd Yop prokibied You have eeived isle nee, lease oily ws ieaey Wyle nd rete fail by rn.

or ue 1:30 FAK 212 @ 5578 DPW 30-50 e@ Boor 3 DAVIS POLK & WARDWELL Fax Transmittal To Dats 450 Lexington Aven 40 Laxnaon vane Robert H. Shaw, Esq. November 11, 1997 ‘242-450-4000 Company Lorillard Tobacco Company ‘Voice Number 910-335-7720 ‘Number of Pages (this page included) 2 Main Fax Operator Voice Number ‘Message: ““Connsestay Rane Ta ons ccd oly Be posse ally wh Pade eaten cosa os Ngee cocaenoa br eterueprzend Gos dcosare Denton, nono copying of isa rte ntrmaon teen by mons or th ended ‘epic or tr eupoyer or eget reroute or dive the esage 0 he eaded espe, poh. you lane eoed Dis fase err, ples oy us mediately by elephone and ret efi a GLEZBSB Q

“yyos/er 11:03, 3 63 LORILLARD_TAXPA ++ GREENSBOR @o02/003 Retail Excel Progress Report issn for, Distribution byito: Cy ‘DM to RSM 1st of Month ‘August29 () To: RW. Caldarella RSM to RWC. 10th ‘September 30 ( ) ce: D.O.S. Octover3t X) From: Kent B, Mills Novenber28. ( ) December30 ( ) Area: § Region: 17 Acceptance/Response: What is the retailers response to Lorillard's Excel

(etm) ~ (19423) J rao) aa ose Complete and return to D. R. Brickey> and Development, as soon as possible. ATKO2 0083035

KOOL & GPC GOLF BAG SURVEY Section Number: 2 Section Sales Manager's Name: [Peter Hatch Please place the following order for KOOL and/or GPC Golf Bags for my Section: KOOL Golf Bags 5 GPC Golf Bags 0 Send the completed survey to Linda Daniels in Field Supply via fax (502-568-7189) or CC:Mail no later than June 7. m2. Original

By - seckes cHaMe s/t, ‘TRIAL SPECIBTCATION (CIGARETTE MAKING Physteal charac! Overall cigarette Length ‘Tobaceo Rod Length Filter Plug Length Filter Plug Pressure Drop Cunencap.) Filter Plug Pressure Drop Cencap.) Cigarette Circumference Total Pressure Drop (unencap.) Total Pressure Drop (encap.) Tipping Lengen Print Position (fron filter end) Moisture content (Packing) Filter Ventilation Rete Moignes ‘Total Cigarette weight Net Net Tobacco CG Tipping and Tipping applic wae Tipping Pape Supplier(s) Suppier Code No(s). color Perforation Type & No. of lines Porosity Print Deseriptson Bobbin Width Bobbin Length Substance burr Suggestion 39 ns Rim ts So 32am 35__ow a. 8 ECUSTA/BUW Non Porous 2500 36 ond? _ ik Tetan 99 nm 24.8 —— 858 ne 243.6 mg/ee —_243.6 mg /ce ECUSTA/S 6 w 36 wip? 620753790

Sample No. 1194-90 Date: 3/14/90 90-B-1 of Cigarette 100 mm Filter 7.5 ibs. Batch Size 47.5 Origina: Purpose Sample BLED easme RECASING FINAL FLAVOR Manor, ‘Rttached None Attached None None Gigarettes Filters Maker «Ke Section A Section B Length 99.0 mm 2m ~ m Filter Length 27m Kind 3.3/35,000 (Circumference 24.8 mm GG It. Weight 78.0g/100 Rod Length 108 mm Paper 81-01-07 Pressure Drop 400 mm Tip. Paper 25-04-07 Circumference 24.45 mm 67 mm White Weight, 75.3q/100 ‘Tip. Paper Por. 430. Plast. 78 Kent Give Poller s Plug Wrap 84-52-28 Air Dilution Plug Wrap Por. 655 Conb. Wrap Comb. Wrap Por. ‘Wrapping < Responsibility Labels White ‘Tobacco Blend Lassiter, plas ‘Tear Tape White Making & Packing James Cartons White shipping Markings ne tory other STEE60LE I

PDC # _¢273.82-7 TOP-LINES PRogect # 1962-1020, HESTHOL ProDuct TEST PAGE # Lng 4 - UpyEcr: KOOL Lights KS vs. Bright KS Product Monitor SAMPLE: 408 (100 Menthol Lights/105 Menthol Ultra, 111 Non-Menthol __Lights/92_ Non-Menthel Ultras) Fret pare, __ Sertenber 13, 1982 SAR CIGARETTES: # 839 / 869 KOOL Lights KS - white tip. 9.1 aT ping masked #869 / 839 Bright KS white tipping- 5.5.85) 13.5 841 masked/a certain proportion of the menthol result is pep- penrint of1; R&D is unable to Geteruine the percentage. Saco: To SS 7 tal venthol Sucker Taal Mele Peele = PREFERENCE: (re) (205) (99) (196) (96) (109) Kool Lights Sitt _60ree 46 Bright Ey 43 No Preference 8 6 ni 200 100 100 ATTRIBUTES Total vale Ferale 21-34 iu pridvt, KL Bright KL Bright _L ae STRENGTH 4.31"* 4.59 4.094 4.45 4.51 4.71 43544 4.76 4.27 4.45 (7eStronger) SMOOTHNESS 3.60% 3.42 3.73" _ 3.43 3.47 3.4) 261" _3.38 Use aus (7=Smoother) AMD, MENTHOL —3,e¢n+* 4.94 3.58444 4.85 _3.70°7* 5.02 3.60" 5.31 ase a6 (store) MENTHOL TASTE 3.308" 3,04 3.46*** 3.02 _3.33#* 3.06 3.45#** 2.99 _2,34%* og (7=Better) SATISFYING 3.22*** 2.78 3.28*** 2.78 2.97* 2.78 (3.17*** 2.74 _3,08** 2.82 (T=More) — APTERTASTE B.S6*** 3.24 3.69% 3.21 3.44 © _ 3.26 _3.528** 3.07 3.60" 3.39 (7=Pleasant) ~_ =ASE_OF DRAW 4.00 3.96 4.02 3.95 3.99 3.96 _4.07#* 3.92 _3.96 3.99 (7=Basier) WOT" Attribute scones reflect a_camparisn of the test product to the sncker's most often brand. 4/-/* Directional Difference: 66-79% Confidence Level ++/--/#* Marginal Difference: 80-94% Confidence Level t+4/---/4** Significant Difference: 954% Confidence Level 620915734

JUL 22 "93 @2#42PM LORIL’ “RD TOBACCO Sis 373 6817 Pe “2 4, sc (919) 378-1001 : Ron Goldbrenner T0: FROM: Becky Hayden. DATE: July 22, 1993 NUMBER OF PAGES (INCLUDING COVER SHEET): OUR FAX NUMBER IS: (919) 373-6917 IF YOU DO NOT RECEIVE ANY OF THE PAGES, PLEASE CALL t (919), ‘AE THE GREEN WAS POSSIBLE. You. x bu a < 8 % NG PéLizez6

LORILLARD MEDIA SERVICES ONE PARK AVENUE, NEW YORK, NY 10016-5896 MAGAZINE INSERTION ORDER To: Essence DATE: _MARCH 17, 1995 1500 BROADWAY ‘NEW YORK, NY 10098 ADVERTISER: _LORILLARD ATIN: JOYCE WINSTON PRODUCT: _ NEW! “THis ADVERTISEMENT COMPLIES WITH THE FTC RECUIREMENT FOR A WARNING STATEMENT AND "TAR" AND NICOTINE LINE. WHICH MUST APPEAR NALL CIGARETTE ADVERTISING, CHECK MATERIAL YOU RECEIVE AGAINST THE PROOF TO BE SURE TIS CORR NO CIRCLMS| RETO YOU EMATEBALS, ALTER OF OWT ANY COPY WITHOUT PRIOR. ABPROVAL FROM LORILLARO MEDIA SERVICES, ADH: ‘CAPTION: SPACE: DATE: Npriss3-7 FOUNTAIN COUPLE sos JUNE 1995 0 #7219 \F UNABLE TO INSERT ON THE DATE ORDERED, KINDLY NOTIFY US AT ONCE AND WAIT FOR NEW INSERTION DATE. NO CREDIT (CAN BE ALLOWED SHOULD THIS ADVERTISEMENT APPEAR INCORRECTLY OR ON A DATE OTHER THAN THAT AUTHORIZED, ‘POSITION URGENTLY REQUESTED: FAR FORWARD, OPPOSITE FULL EDITORIAL Ne coupon ad on basking page, ~ Maintain atleast sx page seperaion om oompetve ads. = No adhriavadverising mater anthateal to cigaretieawidn 6 pagos four ad ‘Copy INSTRUCTIONS: ' cigarette 'S COLOR PROOF ATTACHED, FILM FROM COLLIER WITH *D* WARNING iwpoRTaNTiNSTAUCTIONS; = ‘SPACE BILING INSTRUCTIONS: A. Check mail carfly against poet “This spoon bsing exceed by tomaka seit ortoaponds in every respect LORILLARD MEDIA SERVICES: 1B. Plea ingpoct pro matt immesiaay. Dict alinvsces ana ful ceckingcopios ‘They should produce good printing result, ts ragenal and maton econ to ‘ettoo us prompty i at salstactoy. © Poon 2 palo LORILLARD MEDIA SERVICES (ONE PARK AVENUE D. Adiieo us atonceHinstuetons ar net 7TH FLOOR clear NEN YORK NEW YORK 10018-5808 ATT Steve WOLLOY Under ne eroumstanses ao youte spaze out our advoraament wiheut specie Instuctons tem us, 88290186 COPY

DECISION TREE ESTIMATION OF TOXIC RISK PSE 12-46-80 Paul Schickedantz, Jack Reid 2-lydroxyeyeledodecanone AGL fiwareo TonV ASS yy This carbocyclic keto alcohol was placed in estimated toxicity class II due to the direct attachment of the ketone to the cyclic nucleus. TESSE800

Marketing Research - CPT Initiating Brief ai Glieat Group BAT Korea Date [15.03.2000 Client Contact | Alberto Marcheggiano Research Linton | Subi Jeong Kyu Yeon Hwang [Project Number: to be assigned by Brown & Williamson USA [Project Name / Description: Dunhill Lights, CPT. [Market(s)/Zone(s) South Korea [Referent Brand(s) 597133637 PRODUCED ‘Dunhill Lights, Kent Super Lights Mild7 This [Consumer Segment(s) ‘Own Brand - Dunhill Smokers: 150 Males, 25 ~39 years old, ABC+ who live in Seoul/Pusan ‘Competitors Brands - Mild7 Lights Smokers: 150 Males, 25 ~ 39 years old, ABC+ who live in ‘Seoul/Pusan ‘Source of Business - This: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC who are not rejectors of imported cigarette and live in Seoul/Pusan Source of Business - Local Premium KS Smokers: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC+ who are not rejectors of imported cigarette and live in Seoul/Pusan [Background / Problem Definition ‘+ 1999 showed that imported cigarettes are recovering from the 1997/1998 economic crisis and we forecasted continuos growth over the company’s plan period. ‘+ BAT objective isto substantially increase its market share with growth coming primarily from it first priority brand : Dunhill Lights ‘+ Toachieve growth we consider fundamental to have a superior product in terms of acceptability among, potential source of business as well as for our curent franchise FROM B&W WEB SITE

COPY 12/12/98 08:33 B04 7348016 LORILLARD TOR +++ NYO 1 KA. Sparrow From: E.Strekiond @Boorvoos pecis[_x ] aan es (_] SUBJECT: MAVERICK SPECIALS — PROGRESS REPORT GEOGRAPHY| REGION: FULL PARTIAL (ONLY If PARTIAL REGION CONTINUE WITH DIVISION(S) SCOPE) FEB 26 APA 4 pivision: Fu PARTIAL OIVISION NAME: _ DIVISION NAME: ners DIVISION NAME: ____ DIVISION NAME: # REPS DIVISION NAME: Division WANE: owners DisTRIBUTION CT ACCOUNTS AND HEAD! EO WITHIN 15:1 STORES) STOCKING NO MAVERICK SPECIALS Wo. OFT TNO OF NAME OF ACCOUNT sToRES NAME OF ACCOUNT. STORES Kae [+20] seyle on 20 Delehemps 180| Dantser 19 Winn Die 25] Soumooss Foose 18 ‘Schwegmann ~29| Compas Foods 18 36| Bayou Foods 17 36| Econ 19] co 23 o = nm Huber Ot 25 a Meine Corp 2a o Ne ° a 11-be0~96 MaveRos Page tof4

COPY KA. Sparrow FROM: D.J. Landro May 12 auc 4| sun 23fX SEP 1 SUBJECT: OLD GOLD MENTHOL LIGHTS & ULTRA LIGHTS 100'S - PROGRESS REPORT a EL REGION: (ONLY IF PARTIAL REGION CONTINUE WITH DIVISION(S) SCOPE) Division: DIVISION NAME: Milw. South DIVISION NAME: # REP DIVISION NAME: Milw. North _ DIVISION NAME: # REP 7 DIVISION NAME: DIVISION NAME: REPS DIRECT ACCOUNTS AND CHAINS HEADQUARTERED WITHIN THE REGION (15 + STORES) STOCKING NO OLD GOLD MENTHOL LIGHTS OR ULTRA LIGHTS 100'S Se BOG [Walgreen Drug Inga 93] Paget of 3 Pages 95675268

CIGARERTE REPORT Fons s> 1985 ai (2) BRAND FAMILY NAME: LUCKY STRIKE (1) YEAR COVERED: __ (2) vaRIeTY pescRIPTion: Low. king size, filter, hard pack (4) PRODUCT LENGTH: King __ (5) FILTER: X__-NONFILTER:__—_s (check one) (6) BARD PACKX = SOFT PACK: (check one) (7) MENTHOL: _ NOSMENTHOL:_ (check one) (8) PACK SIZE SOLD: 20's (9) “TAR: NICOTINE: 0.8 mg (Jan. '85 Report) (20) VARIETY UNIT SALES 238,282 (11) VARIETY DOLLAR SALES:__ 6,117,778 (22) FIRST SALES DATE LAST SALES DATE: _ “REPORTABLE EXPENDITURES 2,303 (14) CAT-B-EXPENSES 1__ 3,890 (13) CAT-A-EXPENSES (15) CaT-c-EXPENSES (16) CAT-D-EXPENSES: (17) caT-B-EXPENSES :_ (18) CAT-F-EXPENSES:, (19) caT-G-EXPENSES: (20) CAT-H-EXPENSRS :_ (21) CAT=I-EXPENSES: 292,095 (22) CAT-J-EXPENSES: 1p LUE _. (23) CAT-K-EXPENSES + 476,722 (26) TOTAL REPORTABLE EXPENDITURES FOR VARIETY: 2,222,

5971336 PRODUCED Marketing Research - CPT Initiating Brief Date [15.03.2000 Glieat Group BAT Korea Client Contact | Alberto Marcheggiano Research Linton | Subi Jeong Kyu Yeon Hwang [Project Number: to be assigned by Brown & Williamson USA [Project Name / Description: Dunhill Lights, CPT. [Market(s)/Zone(s) South Korea [Referent Brand(s) ‘Dunhill Lights, Kent Super Lights Mild7 This [Consumer Segment(s) ‘Own Brand - Dunhill Smokers: 150 Males, 25 ~39 years old, ABC+ who live in Seoul/Pusan ‘Competitors Brands - Mild7 Lights Smokers: 150 Males, 25 ~ 39 years old, ABC+ who live in ‘Seoul/Pusan ‘Source of Business - This: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC who are not rejectors of imported cigarette and live in Seoul/Pusan Source of Business - Local Premium KS Smokers: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC+ who are not rejectors of imported cigarette and live in Seoul/Pusan [Background / Problem Definition ‘+ 1999 showed that imported cigarettes are recovering from the 1997/1998 economic crisis and we forecasted continuos growth over the company’s plan period. ‘© BAT objective is to substantially increase its market share with growth coming primarily from its first priority brand : Dunhill Lights + Toachieve growth we cows\der fundamental to have a superior product in terms of acceptability among potential source of business wall as for our curent franchise S&

1982 Direct Account. Please Ship To Address — City. State — Delivery Date. No. OF CARTONS BRAND Satin Filter 100's ‘Satin Menthol 100’s fh regs 2 S Jo ire x Fat chaser g ‘Order Taken By 2 Sele Representative ‘DIRECT ACCOUNT

Direct Account. Please Ship To 255 | Address. City State. Delivery Date. [SS ! No. OF CARTONS BRAND Satin Filter 10's { ‘Satin Menthol 100’s | i : fi ope @ i 3 {oR | Sond z der Taken By 2 Sales Representative ‘DIRECT ACCOUNT 1982

THE SSE MUAMERICAN 12.088 cco oman ADVERTISING AND TOBACCO, ‘COMPANY SELLING AUTHORIZATION oT WARE Ah COMMENT OR AUTHORIZE AN SXEENEXTUREOF ANY RIND FOR ACCOUNT OF THB COMPAL UNTA EAECUTIVE APPROVAL HAS BE CSTAINEDHEREON, onigINaToR = SALES JOBNO. . pate 92/04/91 ‘BRAND MEDIUM DESCRIPTION BULL DURHAM Filter Box COLLATERAL MERCHANDISIN BULL DURHAM Lights Box MATERIALS penion-raom 01/81 tary 03/81 To cover the cost of coilateral merchandising materials to be used in ‘99 in connection with the merchandising and promotion of BULL DURHAM. These costs will include but are not exclusive to the the following @ =omeriaie: CARTON END PANELS DECALS. LABELS JUMBO PACKS APPROVALS ‘Agency Forecwsting Marketing Sales heirman/Ce0. LIGHT THIEF SCORED CARTONS MOBILES SHELF DANGLERS POSTERS (LARGE WINDOW) SIDING INDOOR TALKERS PACKAGE I.D. STRIPS! QO” vane ss.0m.00 "ACCOUNTING DISTRIBUTION JAN $ 40,900. FEBS — 10,000, MAR $ — 15,000, ‘Account Code 10 220 | Budget Code . Auth, 8080 Ye ait

4/26/91 OD _MART: LLLE, KY PHILIP MORRIS MARLBORO CIGARETTES |RAND(S) PROMOTED: CARTON PROMOTION SWEEPSTAKES E OF PROMOTION: (SEE ATTACHMENTS) STegsers COPY

= FEDERAL DISTRINULING CORPORATION es, (a 2.X86-2.4,) 009 1a ZS SY moor ; ‘Ay 1AY 7 } SAMPLING DATES :* ‘October 3 through October 5 SAMPLING HOURS :* 9:30 a.m. = $:30 p.m. QUANTITIES + 270,000 — a Ks woued $862.4) | 008% 2x62. [xt BK 24 FOMTA $ —— NOMTA ‘ tiie wp tne AND, IAY7 ORTENTATION MEETING: Date : october 3ra Time : 9:30 a.m. . Place: poston Park Plaza Room 412 64 Arlington Street Boston, Mass. 02117 617/426-2000 Foc seas REPRESENTATIOOSTY t4ny“Anari ——— 2.X86-2.4,) | 0078 2X86, 0 son ZS we to Age tis STO

To: R.B. SPELL ; | FROM: a SUBJECT: MAVERI IALS - PI RTT 4 (Report on May 27 only) PRE-SELL BOOKLET/COUPON MAVERICK/HARLEY B1G1F [COMPETITIVE PROMOTIONAL ACTIVITY 7] (Report on May 27 only) Average Coupon/Buydewn Value On Targeted Brands (Doral/Basic/Monarch/Cambridge/GPC) BoLecoze

VERTISING AND SELLING AUTHORIZATION 248 PARK AVENUE, NEW YORK, NEW YORK 20167 DO_NOT MAKE ANY COMMITMENT OR AUTHORIZE ANY EXPENDITURE OF ANY KIND FOR ACCOUNT OF THIS COMPANY UNTIL EXECUTIVE APPROVAL HAS BEEN OBTAINED HEREON, AGENCY____Corporate Media Department ___No,_____paTe__3/17/82__ AND ‘MEDIUM DESCRIPTION LUCKY STRIKE Low Tar Outdoor 30 Sheet Posters Pilters Box - 100% (White Background) PERIOD - FROM. ApesT. THRU. aly: 1,680 [ENTER ESTIMATES OF AMOUNTS TO BE EXPENDED BY wi DER “REMARKS” OR OW ATTACHMENT. ‘MAXIMUM EXPENDITURES AUTHORIZED. AIR TIME — 0 ‘Sheet Posters OEOOODUAOCEREINETIIN $26,880.00 _ 1,600 posters plus 5% overrun (80) € SPACE ——___—_ $16.00 each ART WORK so MECHANICAL PRODUCTION — DISPLAY MATERIAL CONTINGENCY — Rgtimated Freight charges _2.000.00 Tota, $28,880.00; _ [APPROVALS Agency _— Product For posting in Cincinnati, Covington and Tampa/St. Petersburg. Posters are captioned for identification, “LUCKY STRIKES AGAIN" (printed in red) with the word "New" printed in a snipe effect in the upper left corner. ‘These posters have a white background and will be further identified ai such in order to differentiate from a secon’ ign which will have a solid red background with white lettering. Posters are printed six colors (four color Budget Alloction ——Lee 3a Process and two impressions of red) on white O# outdoor poster paper. ‘Authorization No, __M=49

GREY ADVERTISING INC.-MEETING REPORT "& CLIENT: Brown & Williamson DATE: 1/19/82 NO. VB2-2 RI PLACE: Telephone DATE OF REPORT: 2/17/e2 PRODUCT: Viceroy PRESENT: (For the client) T. Parrack (For the agency) P. Hendricks SUMMARY: Written by: P. Hendricks CONFIDENTIAL Client confirmed agreement for Agency to pay with official signed estimate to follow, fo 1/25/82. This was agreed to by T. Parrack January 18 pre-production meeting. ly advance to photographer, F Viceroy shoot week of and A. Forsythe at the Ping we cc: R. Schoenfein \ S. Dammers P. Hendricks Oo 670121460 PRODUCED FROM B&W WEB SITE B20 x O9ETAb029

capR PROJECT NO. __1987=115-CA_ 0595-622-1510-0 CAPRI_EXPANSION A&U_- CALIFORNIA ~ WAVE 4. Kapuler Ma) Int-Init.Date _8--3-87 Ext Autho.Date 11-16-87 Field Complete 12--7-87 Final Rpt-Due _ 1-11-88 PAID 1987 47, 216) DEC _1987 ACCRUAL

Marden- Kene, Inc. TRUE "YOU FOUND IT" SWEEPSTAKES SECOND PRIZE WINNER TRAVEL INFORMATION SHEET THE DESTINATION IN THE CONTINENTAL UNITED STATES I WISH TO TRAVEL TO 1S: NAME _ ADDRESS. cry STATE zIP. HOME PHONE _ BUSINESS PHONE NAME OF GUEST AIRLINE (CHECK SMOKING NON-SMOKING SPECIAL DIETARY REQUIRE:ENTS ANY ADDITIONAL INFORMATION YOU WOULD LIKE TO PROVIDE S9LETOZSS

~~ wport pleasure! SPECIAL EVENT INFORMATION SHEET GENERAL INFORMATION: EVENT NAME: ____Upper Madison Avenue Festival EVENT LOCATION: _68th =86th Street, New York, Ny EVENT DATES: June 4, 1995 HOURS: MONDAY-FRIDAY: SATURDAY-SUNDAY: tian = 6pm 0 # OF BOOTH(S} CSIGNAGE CI SAMPLING & PREMIUMS Cusic vAN 1 PREMIUMS ONLY TRACING CAR SUPERVISOR INFORMATION: zvz9es7s NAME OF ALLWAYS SUPERVISOR: __Jevome Cur: 6 PHONE NUMBER:.(201) 923-9208 _BEEPER NUMBER: (201) 608-1780 __ Original ——

ORIGINAL A 12/os/oT 09:01 FAK 1 792.883 8977 LORILLARD ToB CO ++ NYO - SALES 002/000 To: spzouer FROM: S.P.MeBride pecs [7X] res AREAIREGION: 1/20 wx (oJ suBEcT: MA PECIALS NON ‘i i 1 DIRECT ACCOUNTS PROJECTED TO ACCEPT WHICH REFUSED ONE OR MORE PACKING wor STORES FACKINGS) REFUSED NAME OF ACCOUNT SUPPLIED [BOX OX] i003 | LE | xs | Le eae 106 KS Tom + TOTAL #OF INDEPENDENT SPECIAL EMPHASIS OUTLETS: 2am TOTAL HOF INDEPENDENT NEWPORT #1 CLUB OUTLETS: rv EE mei rcwnc | seanoguancuruars | % |romenonecuumourisrs| % SWiTEDNRIBUTION Serta psTaIatTioN a oa ae 365 aa LT. BOX 0s a5 we 3 3 is i 9% 37 30% cr. 0 aL 1% 35 3% IS. a COMPETITIVE PROMOTIONAL ACTIVITY co PREDOMINANT COUPON BUYDOWN VALUE OF TARGETED BRANDS (DORALG. P. C1 BASIC) Q DORAL BASIC G.P.C. SB noe Ceo ° ao CARTONS ] Cea On CARTONS | Mav-enm=1.xis. 1428/97 Page 1 of 2

09/08/95 18:17 SLA 340 9308 LORILLARD soos BYO SLS GEN 003/003 PECTAL PROMOTION EVALUATION 2 13 9/8/95 BREATREGION DIVISION DATE PROMO # __22 PROMOTIONAL PERIOD: __“une/uly TTEM/BRAND: sunglasses / Newport SCOPE: AREA REGION DIVISION _.x__OTHER* *EXPLAIN: __Spocial Brehasis calls CHAIN ACCEPTANCE: WA ___POOR ___FATR ___6900 __EXCELLENT INDEPENDENT ACCEPTANCE: ___POOR @X FAIR’. GOOD a _EXCELLENT CONSUMER ACCEPTANCE: POOR _X FAIR 00D ___EXCELLENT EFFICIENCY RATING: POOR Lx FATR|___GOOD ___EXCELLENT COMMENTS #Tthis Stomvas\perceived by retailers and consumers as 4 2oe quality/iten. Several SAles Reps reported that on Occasion our COnsumex® would pass up the dealer Ibeve thé"Glasses in the store. ITEMS/DEALS RECEIVED: 28778 WERE QUANTITIES APPROPRIATE? %_YES NO* #EXPLAIN: SHOULD PROMOTION BE REPEATED? x _YES __NO IF NO, EXPLAIN: IF YES, CAN IT BE IMPROVED? _The Prowtion can be improves Hy upgrading _the Pronotion can be SE Er the quality of the sunglasses. *Leeozy

47" TCRC REGISTRATION FORM ————_—_—_—— Name: Tile ‘First Midite Tas Institution: Address: ‘Sweet PO be, om, ae IP Code Connery Telephone: PAX #: Name Uf iets Conant eat on Tasty _|. Bretton Wasa toy Fait Pollige Tour 09 Thesdey (Catone Village Tour on Wednenday Advance Registration Fee: (prior to Sépremberl) $135.00 Late Registration Fee: (after Seplember) $150.09 Extra bangues tickets: @ 840.00, Ground Transportation (round. ini), $ 30/00 . TOTALS — Please complete this portion if you nééd transportation from and tothe Knaxville Airport. No. ta Pany:____ DATE TIME CARRIER FLIGHT # Send this registration form, along with payment to the address noted below. Enclose a check (or international money order payable in U.S. funds to the University of Tennessee - 47th TCRC. Mall 10: Dr. Phil P. Hunter U. T. Tobacco Experiment Station Telephone: (615) 638-6532 Route 5 Box 113 FAX: (615) 638-6458 Greeneville, TN 37743 OSP2EELS

ORIGINAL Pie BN 2s *37 eeseern a ied Leo e EQEWS (857 Madison Avenue, New York, NY, 10021-8087 (212) 586-2020 Fax (212) 995-6801 BARRY HIRSCH ‘Serior Vico Presiont ‘Seereary & Ganaral Counsel FAX CONFIDENTIAL DATE: June 4, 1997 TO: Dr. Spears/A.J. Stevens/R. Milstein FROM: —Bany Hirsch TOTAL NUMBER OF PAGES INCLUDING THIS COVER SHEET - 6 IF YOU DO NOT RECEIVE ALL THE PAGES, PLEASE CALL CAROL DOKTORSKI AT (212) 545.2934. OUR FAX NUMBER IS (212) 935-6801. S£6S¢9¢8

REGION: (ONLY IF PARTIAL REGION CONTINUE WITH DIVISIONIS} SCOPE) bivision: DIVISION: Portnd — # REFS: 6 DIVISION: Seattle South PREPS: 7 DIVISION: Geico REPS: 25 DIVISION: Seattle Non BREPS: 6 DIVISION: Eugene PREPS: DIVISION: Helens ners: 6 DIRECT ACCOUNTS AND CHAINS HEADQUARTERED WITHIN THE REGION (1 + STORES) STOCKING NO OLD GOLD MENTHOL LIGHTS OR ULTRA LIGHTS 10'S ft: converte Paget of 3 Pages 29000278

KOOL & GPC GOLF BAG SURVEY Section Number: 2 Section Sales Manager's Name: [Peter Hatch Please place the following order for KOOL and/or GPC Golf Bags for my Section: KOOL Golf Bags 5 GPC Golf Bags 0 Send the completed survey to Linda Daniels in Field Supply via fax (502-568. CC:Mail no later than June 7. m2.

le No. 1166, RD 308 Teleco Nurber: OLD GOLD Straights + 3% 10102 300 mm. ter; 100 ix. acetone SD OF PREPARATION: _Waxer reio'ed b+ co-sistillation with acetone under van at ©5°C. MOGER OF CIGARETTES SYOXED: New Yor#, New York 208 ender 2, +150 gn. eaar: February, 136 Moisture content of tar 48% as determined by near infrared etroscony. POSLETTO u/e

KOOL & GPC GOLF BAG SURVEY Section Number: Z ion Sales Manager's Name: Peter Hatch I LEO ES GPC Golf Bags ‘Send the completed survey to Linda Daniels in Field Supply via fax (502-568-7189) or i CC:Mail no later than June 7. ‘Yriainal Yriainal Yrininal 2~J J) J

“44/os/e7 11:03 ena 804 0803 LORILLARD TAMPA. +++ GREENSBOR @o02/003 47 Retail Excel Progress Report Submission for: Distribution byito: July 3t 0 DM to RSM ist of Month August29 () To: RW. Caldarella RSM to RWC. 10th September 30 ( ) ce: DOS. Octobersi (x) From: Kent B, Milis November 28 ( ) December 30 ( ) Area: § Region: 17 Acceptance/Response: What Merchandising pian? the retailers response to Lorillard's Excel vali i Comment on the assembly of displays and application of shields: vOSLSZZ8

Marketing Research - CPT Initiating Brief Date [15.03.2000 Glieat Group BAT Korea Client Contact | Alberto Marcheggiano Research Linton | Subi Jeong Kyu Yeon Hwang [Project Number: to be assigned by Brown & Williamson USA [Project Name/ Description: Dunbill Lights, CPT [Market(s)/Zone(s) South Korea [Referent Brand(s) ‘Dunhill Lights, Kent Super Lights Mild7 This [Consumer Segment(s) ‘Own Brand - Dunhill Smokers: 150 Males, 25 ~39 years old, ABC+ who live in Seoul/Pusan ‘Competitors Brands - Mild7 Lights Smokers: 150 Males, 25 ~ 39 years old, ABC+ who live in ‘Seoul/Pusan ‘Source of Business - This: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC who are not rejectors of imported cigarette and live in Seoul/Pusan Source of Business - Local Premium KS Smokers: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC+ who are not rejectors of imported cigarette and live in Seoul/Pusan [Background / Problem Definition 597133637 PRODUCED ‘+ 1999 showed that imported cigarettes are recovering from the 1997/1998 economic crisis and we forecasted continuos growth over the company’s plan period. ‘+ BAT objective isto substantially increase its market share with growth coming primarily from it first priority brand : Dunhill Li ‘+ Toachieve growth we consider fundamental to have a superior product in terms of acceptability among, potential source of business as well as for our curent franchise FROM B&W WEB SITE

Date 3/20/18 Me. Linn (Loews ) Hr. tmdson (Greenstoro) He. Gastman {toews) Dry Schultz {Greensboro} Me. Goldbrenner (Loews Mr, Tucker (Greensboro) Dr. Jones (Greensboro) PRODUCT EFL Map 5546/4768 PROJECT ORIGINATED BY __William Doyle STATES AND CI'TTES* SHLECIRD 10 RECELVE PRODUCT: Alabama Louisiana x Oklahoma Alaska Maine Ee ‘Oregon = Arizona, x Maryland x Pennsylvania % Arkansas x Massachusetts Rhode Island = California x Michigan x South Carolina “x Colorado x Minnesota x South Dakota, Connecticut x Mississippi % ‘Tennessee Delavare Ea Missouri x ‘Texas D.C. x Montana x Utah Florida Nebraska x Vermont x Georgia, Nevada Virginia = Hawaii New Hampshire _ x Washington Idaho Now Jersey x West Virginia —* Illinois New Mexico x Wisconsin % Indiana liew York x wyoming x Towa North Carolina x. ‘Chicago, Ill. —* Kansas x North Dakota = —x. wuyc, N.Y. Ea Kentucky x Onio ESYIMATED Propucr WANITITES (Pish (hts, S's, 20's ete.) quantity Code # Code it Th. 319) Varies by market, All are 20's 753 930 see attached list. B27 63 ‘Approx. 20% of the u62 total # by state will receive product. SUE MAT ‘ALS BY PHODUCD (ALL MARKERS COMBENED) Provuer Quarry, (its, 5's, 20's ete. Code #Tk1 1920 Packs Code #7 1920 Packs All are 20's Code #82 160 Packs Cote #46; 160 Packs Code #519 1920 Packs Code #934 1920 Packs Coae #639 1920 Packs Special Comments: veer oTiS

R&D QUALITY IMPROVEMENT SUGGESTION/SOLUTION FORM Wane/Phone Ext.: Ms Ui Harper rtinez Date: _9/3/92 Supervisor/Manager: J. S. Wigand RED Group: _Licensee Suggestion: Discontinue coal retention analyses on licensee submitted product samples. (Note: Coal Retention testing is not performed by most licensees. Other B6W physical Reasurements as ends stability and inspection for soft spots in.cigarettes are thought to be sufficient measures to assurécigarctte physical integrity. The proposed increase laboratory productivity.) ete coal retention from the List of standard ‘lyses performed on licensee submitted product sauples. Speciel requests for coal Fetention testing could still be submitted o an exception basis. Have you contacted your Managex/Supervisor? Yes No Manager Connents: Manager, please contact suggester and forward comments to the Quality Council. ow 597005708

COPY LORILLARD MEDIA SERVICES ONE PARK AVENUE, NEW YORK, NY 10016-5896 MAGAZINE INSERTION ORDER To: Essence DATE: _MARCH 17, 1995 1500 BROADWAY ‘NEW YORK, NY 10098 ADVERTISER: _LORILLARD ATIN: JOYCE WINSTON PRODUCT: _ NEW! “THis ADVERTISEMENT COMPLIES WITH THE FTC RECUIREMENT FOR A WARNING STATEMENT AND "TAR" AND NICOTINE LINE. WHICH MUST APPEAR NALL CIGARETTE ADVERTISING, CHECK MATERIAL YOU RECEIVE AGAINST THE PROOF TO BE SURE TIS CORR NO CIRCLMS| RETO YOU EMATEBALS, ALTER OF OWT ANY COPY WITHOUT PRIOR. ABPROVAL FROM LORILLARO MEDIA SERVICES, ADH: ‘CAPTION: SPACE: DATE: Npriss3-7 FOUNTAIN COUPLE sos JUNE 1995 0 #7219 \F UNABLE TO INSERT ON THE DATE ORDERED, KINDLY NOTIFY US AT ONCE AND WAIT FOR NEW INSERTION DATE. NO CREDIT (CAN BE ALLOWED SHOULD THIS ADVERTISEMENT APPEAR INCORRECTLY OR ON A DATE OTHER THAN THAT AUTHORIZED, ‘POSITION URGENTLY REQUESTED: FAR FORWARD, OPPOSITE FULL EDITORIAL Ne coupon ad on basking page, ~ Maintain atleast sx page seperaion om oompetve ads. = No adhriavadverising mater anthateal to cigaretieawidn 6 pagos four ad ‘Copy INSTRUCTIONS: ' cigarette 'S COLOR PROOF ATTACHED, FILM FROM COLLIER WITH *D* WARNING iwpoRTaNTiNSTAUCTIONS; = ‘SPACE BILING INSTRUCTIONS: A. Check mail carfly against poet “This spoon bsing exceed by tomaka seit ortoaponds in every respect LORILLARD MEDIA SERVICES: 1B. Plea ingpoct pro matt immesiaay. Dict alinvsces ana ful ceckingcopios ‘They should produce good printing result, ts ragenal and maton econ to ‘ettoo us prompty i at salstactoy. © Poon 2 palo LORILLARD MEDIA SERVICES (ONE PARK AVENUE D. Adiieo us atonceHinstuetons ar net 7TH FLOOR clear NEN YORK NEW YORK 10018-5808 ATT Steve WOLLOY Under ne eroumstanses ao youte spaze out our advoraament wiheut specie Instuctons tem us, 88290186

Double click to edit. (CASE NAME: court: LORILLARD ENTITIES: DATE FILED: DATE SERVED: CASE TYPE: PLAINTIFF'S COUNSEL: LORILLARD ‘COUNSEL: sue! ‘TRIAL DATE: CASE FORM. Donald D. Sellers and Robin J . Sellers v. Raybestos-Manhattan, etal. ‘San Francisco Superior Court - No. 996382 Lorillard Tobacco Company Angust 3, 1998 Asbestos ‘Wartnick, Chaber, Harowitz, Smith® Tigerman ‘StepheaM.Tigerman 101 California Street, Suite2200 ‘San Franciseo, California 94111 415/986-5366, C98 P0528 SLIS29h6

TO: -RLH. ORCUTT SUBMISSION DATE: FROM: OcT3 DEC 26 OCT 31 JAN 23 SUBJECT: HARLEY-DAVIDSON 100'S CIGARETTES PROGRESS REPORT DISTRIBUTION: EFFECTIVENESS OF PRE-SELL (REPORT ON OCT. 3.ONLY). DIRECT ACCOUNT AND CHAIN VOIDS (USE X TO INDICATE A VOID). f Sa NO. [eee ACCOUNT eee reronce ahaa [ % OF DISTRIBUTION ACHIEVED IN RETAIL OUTLETS: BOF DISTRIBUTION ACHIEVED Ke 3% CLASSIFIED CALLS % ANNUAL CALLS PROMOTIONAL IMPACT: $8.50 OFF PACK: SALES FORCE 20'S: $5.00 OFF CARTON: 1012 690S1 E16

To: KA Sparrow FROM: RE Lane JUNE 30| xX SEP 22 ( avon novia suBJECT STVLE LOW PRICE - PROGRESS REPORT aS ERERGHIVERESS OF Trandifon PR (Report on June 30 only) PRE-SELL Cyeralpre-sel etorts fu. Reta accounts that previously stocked Style Full Price accepted the introduction ofthe lowpra BIGIF/2 FOR Proved to be an apeliant toot fonplifingina)balance of Style Full Price packs through the system. This alded the field greatly during the waren $7.00 CARTON couPON/EUYBOVN: ‘Those situations wera {mit ould not exchange product out of TBIRUTION a Eee Sipe ee (DIRECT ACCOUNTS ANO CHAINS Hf Ri (15 + STORES) STOCKING NOLOW PRICE STE ce Te TER NDOoRAE Wo. DE TOLOR | WOT OF} NAME OF ACCOUNT: aWoLUNE | Stafes” VOLUME | sToRes| ht. Maskos & Sons Pollock Candy and Gigar McKeesport Candy Co. Sico Serve oar % Sheotz 5202 66 [Theiteickera 137/20 1a, DIRECT ACCOUNTS AND CHAt OuTSIOg TBE REGION (46 + STORES) STOCKING NO LOW PRICE STYLE Z ray WOLGRT NOTOF OTR INDILOR |_NO. OF] NAME or ACCOUNT | VOLUNE,| STORES waji€oraccouny | vowume | stores| Kroger 24 Rich OW 82 [Super America 108 evs 87 lw Sith 5 [a4 316 zon 23 Dairy Mares 35 lWidmman Bruge 4 s™mexis Page of 3 Pages GV72S708

Attachment A PUBLIC COMMUNICATIONS APPROVAL SHEET The Tobacco Institute DARE, ie sual : Z. iS +. os wRPFER = $23 STOR a rr ——~ ar y \ — Division Head Bill Kloepfer Sam Chilcote Lega? Approval Recommended/Required: yes SHEB ine i’ \AY7

SUBMISSION DATE: JUNE 7 AUG. 2 oct.7 NEWPORT LIGHTS HEAVY UP PROGRESS REPORT JN ALLOWANCE: EFFECTIVENESS OF DISTI DIRECT ACCOUNT/WHOLESALERS: Distribution allowance was very effective in accomplishing our objectives. All accounts have purchased introductory products. DIRECT ACCOUNT CHAINS: Eagle Foods is the only Void. NON—DIRECT ACCOUNT CHAINS: Reception from these accounts is most positive with a solid incentitive to purchase. _ EFFECTIVENESS OF THE RETAIL (1.00 OFF CARTON) DISTRIBUTION ALLOWANCE: Has been most helpful in acquiring desireable distrib when needed by Sales Reps. PROMOTIONAL ACTIVITY 40c OFF PACK ~ GENERAL MARKET: — The 40c off promotions continue to be stores and by consumers, as well. bLY9SZ98

JUL 22 "93 @2#4zPM LORIL’ “RD TOBACCO Sis 373 6817 Pe i TOBACCO COMPANY 2525 & Market Stes, P.O. Box 21688, Greensboro, North Carolina 27420-1688 atau ! Nene (9199)378-1.001 Ron Gagubxennte TOs FROMs~ O.cRacky Hayden DANES) Sey Re. 1999 NOUBER OM PAGES” (INCLUDING COVER SHEET): 8 OUR PAR NUMBERS: (919) 373-6517 IF YOU DO NOT RECEIVE! ANY OF THE PAGES, PLEASE CALL AD THE GREENSBORO/BRANCH AS AT (919). SOON AS POSSIBLE. THANK YOU. veLizezg

A. Le (OF PROMOTION: DATE: SEPT. 27, 1991 EVERETT, MANAGER, CHAIN ACCOUNTS - BROWN & WILLIAMSON KOOL CIGARETTES SEE ATTACHMENTS COMMENTS: A.H.TISCH RH. ORCUTT M. A. PETERSON M. L ORLOWSKY L. GORDON J.P. MASTANDREA G.R. TELFORD R.G. RYAN N.P. RUFFALO T. LACHEY P.J, MCCANN A.J. GIACOIO J.J. TATULL LH. KERSH J.B. SLATER 8.T. JONES RS, GOLDBRENNER N, SIMEONIDIS 8. F. SMITH Tressere

n° QUALITY IM!" OUR MISSION IS SUF Highest Quality, Teamwori Right Things Right The First Time RESEARCH & DEVELOPMENT parer_June 21, 1993EPARTMENT: __RaD Libr: SUBMITTED BY: (erol_§. Lincoln SUBKITZER'S ssf: __407-64-3484 when we should be getting more the system. We must_spond too mich time administering the system, labeling, and cleaning our files. Complying is a real burden, both for the individual and for the recorris coordinators. Describe Possible Solutions and Benefits: 1. Drop the catogory specifications altogether. 2, Use morecenera) categories. het a have Patesd th this 2 ~ det pei fy Us. Task. reortt wae hat to ile peegane ‘RESPOND HERE Iepleaent: []rec [Jno [Jrending nate o Q 8 b ° a “Rpproval Siguature/pate (Sion & Pein dane) Reeponder/Date QO (See Instructions On Baek)

Double click to edit. TOE ce KASPARROW _ DATETONYO: 1/24/97 FROM: Reindel DIV. NAME / NO: Nassau 107 1997 SPECIAL EVENT REQUEST FORM ‘NAME OF EVENT: Levinson Tradeshow “DATE OF EVENT: 3/18/97 ‘SAMPLES /ITEMS REQUIRED: SAMPLE 10'S (400 PACKS PER CASE) # CASES NEWPORTKS. KENTHIKS. KENTGLLTSKS. NEWPORT 1008 KENT I11100 KENTGL 100 NEWPORTLTS. KS. TRUEKS. NEWPORT LTS. 100 KENTKS. = I KENTIO” = = _iTEMs QUANTITY REQUIRED BASEBALL CAP 1500 J _WATER BOTTLES “ 500 198-1160006 o n NYO ONLY: nD a DATE FORWARDED TO PROMOTION SERVICES: orl =3 a a * PLEASE ALLOW 6 WEEKS FOR PROCESSING OF YOUR REQUEST. REFORM outer

+ G © She Imerivan SebaceoCimpany VERTISING AND SELLING AUTHORIZATION 248 PARK AVENUE, NEW YORK, NEW YORK 20167 DO_NOT MAKE ANY COMMITMENT OR AUTHORIZE ANY EXPENDITURE OF ANY KIND FOR ACCOUNT OF THIS COMPANY UNTIL EXECUTIVE APPROVAL HAS BEEN OBTAINED HEREON, AGENCY_____Corporate Media Department ____no,_______pate__3/17/82 AND ‘MEDIUM DESCRIPTION LUCKY STRIKE Low Tar Outdoor 30 Sheet Posters Pilters Box - 100% (White Background) PERIOD - FROM. ApesT. THRU. aly: 1,680 REMARKS: [ENTER ESTIMATES OF AMOUNTS TO BE EXPENDED BY wi DER “REMARKS” OR OW ATTACHMENT. WAXIMUM EXPENDITURES AUTHORIZED. AIR TIME ‘30 Sheet Posters 2 ORDOCORHORERAINERI $26, 880,00 1,600 posters plus 5% overrun (80) © SPACE —_——- $16.00 each ART WORK MECHANICAL PRODUCTION DISPLAY MATERIAL CONTINGENCY Metimated Freight charges ___2,000.00 _ $__28,880.00, TOTAL ‘APPROVALS For posting in Cincinnati, covington and Tampa/St. Petersburg. Posters are captioned for identification, “LUCKY STRIKES AGAIN" (printed in red) with the word "New" printed in a snipe effect in the upper left corner. ‘These posters have a white background and will be further identified ai such in order to differentiate from a secon’ ign which will have a solid red background with white lettering. Posters are printed six colors (four color Proc and two impr: jione of red) on white ‘O# outdoor poster paper. Budget Allocation ea Authorization No, __M=49 COPY

tka ( ELI) oC RES ° v ‘ oS 14 "18372, 619723) Ro.nasi® rear) ~-RRESENT FORM; NOT APPROVE (Give reasons pplaw);___APPROVE TEN! \ Asguisecr ro 1H, 7 2 yscesren eS fie below) —~ ep p- BERN"*) Sy, Se ecer” %, & 2 é S a So oO a o NOTE—Execute in triplicate using additional sheets if more space is required. Retain the third copy for your file, Return the original (signed) and the first carbon. (unsigned) along with the manuscript to: this office. The unsigned copy and the manuscript will be returned to the author for his consideration.

Marketing Research - CPT Initiating Brief Date [15.03.2000 Glieat Group BAT Korea Client Contact | Alberto Marcheggiano Research Linton | Subi Jeong Kyu Yeon Hwang [Project Number: to be assigned by Brown & Williamson USA [Project Name/ Description: Dunbill Lights, CPT [Market(s)/Zone(s) South Korea [Referent Brand(s) ‘Dunhill Lights, Kent Super Lights Mild7 This [Consumer Segment(s) ‘Own Brand - Dunhill Smokers: 150 Males, 25 ~39 years old, ABC+ who live in Seoul/Pusan ‘Competitors Brands - Mild7 Lights Smokers: 150 Males, 25 ~ 39 years ol ‘Seoul/Pusan Source of Business - This: 250 Males, (100 smokers, 25 ~ 29 years old, I! BC+ who are not rejectors of imported cigarette and live in Seoul/Pusan Source of Business - Local Premium KS Smokers: 250 Males, (100 smok: smokers, 30 ~39 years old) ABC+ who are not rejectors of imported ciga [Background / Problem Definition } 597133637 PRODUCED ‘+ 1999 showed that imported cigarettes are recovering from the 1997/1998 economic crisis and we forecasted continuos growth over the company’s plan period. ‘+ BAT objective isto substantially increase its market share with growth coming primarily from it first priority brand : Dunhill Li ‘+ Toachieve growth we consider fundamental to have a superior product in terms of acceptability among, potential source of business as well as for our curent franchise FROM B&W WEB SITE

7 veana title Code # Size Magazine MAGAZINE SCORES. AUDIENCE STUDIES SALEM (RJR) i EAD IN WATER" FULL PAGE rime Field Date WEEK OF MARCH 25, 1974 Location Sample Description \ \overant: J SE: CHICAGO, DALLAS/FORT WORTH, INDIANAPOLIS, LOS ANGELES MEMPHIS, PHILADELPHIA, PITTSBURGH Project # 74-8 Sg Total Sample 214 MALE AND FEMALE MENTHOL SMOKERS PMG PROVED RECALL COMMENTS SCORE BASE SCORE BASE ¥ = 1.0 (97 31_ (267) Tested among a half sample 2.0 (51) 31 183) Female 0.0 46 31 ef AGE: Under 25 25-34 ‘35-44 45 & Over Under 35 2.4 ( 42) 33 (81) 35 & Over 0.0 55) 29 BO) BRAND SMOKED: Test Brand Smokers 33 (42) \alL Other Smokers x 125) of smokers, Sub-group scores subject to wide variation because of small sample size and should be averaged across several ads for meaningful infor- mation, Date Sent 4/19/74 ‘70205964

REMARKS THE SKK STAMEORD Foy AMERICAN — 22.0% 0189 srocnouzi80 ADVERTISING AND TO! SELLING AUTHORIZATION a oT WARE ANY COMUTMENT OR oF My N0 FoR ACCOUNT OF THE COMPANY LNT XECUTVE APPROWAL HAS HEEL OSTANED HEREC, penion-raow = 01/81 vary (03/81 To cover the cost of collateral merchandising materials to be used in ‘991 ‘in connection with the merchandising and promotion of BULL DURHAM. These coste will include but are not exclusive to the the following materials: CARTON END THIEF SCORED CARTONS DECALS. S SHELF DANGLERS LABELS, ’S (LARGE WINDOW) SIDING INDOOR TALKERS, 10 PACKAGE I.D. STRIPS TOTAL $ 35,000.00 ACCOUNTING DISTRIBUTION YAN $ 40,900. FEBS — 10,000, MAR $ — 15,000, ‘Account Code 10 220 Budget Code Meo awsve autho, $060 Ye

REPORTED BY: MANN, D.M. DATE:_10/5/92 TIME: IMANUFACTURER: R. J. REYNOLDS CARDINAL CIGARETTE! LUBBOCK, TX (11 PACKINGS) SEE ATTACHMENT IR. H. Orcutt IM. A. Peterson IM. L. Orlowsky F. J. Schultz J. A.W. Spears L N. P. Ruffalo J. T.L. Achey A J H. R, P: Tatulli Kersh |. Slater asheluk P. J. McCann R. 8. Goldbrenner A. J. Giacoio N. Simeonidis 8. F. Smith CesT IETS

Mr. linn Mr. Donatue (Loews ) Mr. Mudse He. Gasuman le. busty {Loews} Dry sehul Me. doldbrenier Mr. Miele (Loews fr. Tuck Dr. Jones PRODUCT EFL MRD 556/478 PROJECT ORIGINATED BY __Wi214am Doyle STATES AND CI'TIES* SELECTED 10 RECEIVE Probucr: Alabama Louisiana x Oklahoma Alaska Nnine = Sregon = Arizona x Naryland = Pennsylvania x Arkansas x Nassachusetts Rhode Island “x California _ = Median z South Carolina x Colorado x Minnesota a South Dakota Connecticut x Mississippi = ‘onnessee Delaware x Missours = ‘texas D.C. x Montana % Utah Floride Nebraska x Vermont Eg Georgia Nevada Virginia x Hawn New Hampshire = Washington Taaho New Jersey ra West Virginia —® Tllinois New Mexico x Wiseonsin x Indiana New York x Wyoming x Towa Worth Carolina x *Chicago, Ill. x kansas x North Dakota “x wave, W.Y. x Kentucky x Ohio EGUIMATED UANTTITES (PER PRODUCT QUANTITY (its. 5 20's etc.) Code # Code it Th. 319) Varies by market, All are 20's 753 9al see at¥ached list. B27 63 ‘Approx. 20% of the u62 total # by state will receive product. SUMAN ‘NG BY PRODUCT (ALL MARKET'S ComBENED) Provuct Quarry, (its, 5's, 20's ete. Code #Tk1 1920 Packs Code #7: 1920 Packs. All are 20's Code #827 160 Packs ‘Code #46; 160 Packs ‘code #519 1920 Packs Code #934 1920 Packs Coae #639 1920 Packs Special Comments: veer oTiS

99/22/07 MON 15:35 FAK aa ha ROPER STARCH ron one ety TURKINE DATA [NTO INTELLIGENCE WORLDWIDE” Date: ‘September 22, 1997 To: Ron Milstein From: JJ" Klein Company: Lorillard Fax Number: (@10) 335-707 Pages (Including cover page): 3 Roper Starch Wort le 205 Eada Soak ‘ope Wat ad Plc Opi Reseach ow Yr NYS? ‘Sic Aare ard Mea Resear ziasso0 ta ran Mote Svs INRA Wot Mesias 212057708 Fx 62976598 9

‘Maniuseript Review Form TOBACCO: SCIENCE Registration No._$33___ Date_March 18,1968 _ AUTHORS Andrew G. Kallianos, Richard\—. Means, Jones D. Mold TITLE _____“Bffect of Nitrates in Tobscco on the Catechol Yield in Cigarette Sooke" Review compyersp__3/29/68___recomMENDATION: _X_APPROVB IN ITS PRESENT FORM; NOT APPROVE (Give reasons below); __APPROVE TENTATIVELY, SUBJECT TO THE FOLLOWING SUGGESTED REVISIONS: (itemize below) : Paye 4 - Last line sould be Mass spectrometric, instead of Mass spectroscopic. $ 3 3 & o NOTE—Execute in triplicate using additional sheets i° tain the third copy for your file. Return the original (signed) and the ong with the manuscript to this office. The unsigned copy and the n 9 the author for his consideration.

AU est 15-18, 1996 RYE-TOWN HILTON HOTEL RYE, NEW YORK Make copies of this form if necessary. Complete applicable section(s) and return to NYSAWMD. LORILLARD TOBACCO COMPANY GOLF TOURNAMENT (zadies & Men)...Friday, August 16, Tee off ‘at 8:00 A.M. SHARP (no green fee) I will participate in the Golf Tournament < > My handicap i. < > Strokes NAME. FIRM NAME. TEBE HSS EES OTIS OO IIE EI IIIT III RI ERIE BROWN & WILLIAMSON TOBACCO CORPORATION TENNIS TOURNAMENT (Ladies & Men)...Friday, August 16, starting time is 3:00 P.M. I will participate in the Tennis Tournament I would classify myself as (please check appropriate box) < > Beginner < > Fair < > Good < > Excellent NAME. FIRM NAME. TOHRU IESE UII IIIT ITI IERIE NYSAWMD, INC. 211 EAST 43RD STREET, NEW YORK, NY 10017-4707 ConVFOR. 96 A

TO: Mrs. K.A. Sparrow ‘SUBMISSION DATE: FROM: RG. Ryan JUNE 7 AUG. 2 oct.7 NEWPORT LIGHTS HEAVY UP PROGRESS REPORT JN ALLOWANCE: EFFECTIVENESS OF DISTI DIRECT ACCOUNT/WHOLESALERS: Distribution allowance was very effective in accomplishing our objectives. All accounts have purchased introductory products. NON—DIRECT ACCOUNT CHAINS: Reception from these accounts is most positive with a solid incentitive to purchase. _ EFFECTIVENESS OF THE RETAIL (1.00 OFF CARTON) DISTRIBUTION ALLOWANCE: Has been most helpful in acquiring desireable distribution _ when needed by Sales Reps. PROMOTIONAL ACTIVITY 40c OFF PACK ~ GENERAL MARKET: The 40c off promotions continue to be stores and by consumers, as wel bLY9SZ98 Original

*_ R. Schoenfein Danmer: PSS: damers \¥ fenc iricks, \ ‘ oe )) sOSCOV! ~— N usse / 670121460 PRODUCED FROM B&W WEB SITE e 3 & x e a az

MR 1909 (3-69) 100 ~ BROWN & WILLIAMSON oc _ [FILTER SCORZS_ Se RNR ae eohe ee commen, . ith eT overall on T thie commercial w; a | thie comnercia’ vas ——_ erry 5 : : Tos Ange! f : ‘Chicago - sx J | ‘— a T sagwiss SAT “CO.

‘Maniuseript Review Form TOBACCO: SCIENCE Ci Registration No._$33___ Date_March 18,1968 _ AUTHORS TITLE “Effect of Nit Cigarette Sooke" Review compyersp__3/29/68___recomMENDATION: _X_APPROVB IN ITS PRESENT FORM; NOT APPROVE (Give reasons below); __APPROVE TENTATIVELY, SUBJECT TO THE FOLLOWING SUGGESTED REVISIONS: (itemize below) : Paye 4 - Last line sould be Mass spectrometric, instead of Mass spectroscopic. 2 é 3 J 3 o n o NOTE—Execute in triplicate using additional sheets if more space is required. Retain the third copy for your file. Return the original (signed) and the first carbon. (unsigned) along with the manuscript to this office. The unsigned copy and the manuscript will be returned to the author for his consideration.

To! , KA Sparrow ‘SUSRISSTON DATE FROM: JL Meine wave CI aus 141 un30 =] ser 22 suBIECT: ERICH . PARTIAL (ONLY IF PARTIAL REGION CONTINUE WITH DIVISION) SCOPE) pivsion: ru, PARTIAL biviston NaN: DWISION NA: sRePS Division NAME: DIVISION NAME: Reps DIVSION NAME: DMsiON NAME: REPS q {16+ STORES) STOCKING NO MAVERICK SPECIALS MENTHOL aor pre WEOR 7] NO. OF ae [ Stones | ndueoraccounr | vous | sroxes [ 20 |SsoN Pao 782 Z 22 15 acorteaco 0 15 064 20 [tone Str 733 7 [ee ma 734 7 S196 34 in et 3 16 ers one stp 63 2 [Shopper Mart 20 2 1 eat (05+ STORES) STOCKING NO MAVERICK SPECIALS NOIOF NOPORT oui | Sones Sons 2 118 2 38 Eckerd Drugs 8, Tones 2 a7 leon 2 = [aie 6 [2 z ster Ertomrse 2 70 agrees 2 7 wverosens| Paget of 3 Pages Original C9EES7TB

PDC # _¢273.82-7 ‘TOP-LINES progect # 1962-1020. MENTHOL PRoDucT TEST PAGE # Log 4 = " supgper: KOOL Lights KS vs. Bright KS Product Monitor anviniee 408 (100 Menthol Lights/105 Menthol Ultra, 111 NonMenthol __Lights/92_ Non-Menthel Ultras) Fret pare, __ Sertenber 13, 1982 TAR CIGARETTES: # 839 / 869 KOOL Lights KS - white tip. 9.1 7 ping masked #869 / 839 Bright KS white tipping- 5.5 5513.5 AL —— masked/a certain proportion of the menthol result is pep- penrint of1; R&D is unable to Geteruine the percentage. esses To ss 78 aptal senthdl Sucker Taal Mele male = PREFERENCE: (re) (205) (99) (196) (96) (109) Kool Lights Sheet 46 Bright Ey 43 35 42 No Preference 8 6 n 8 8 100 100 100 300100 ADTRIBUTES otal vale Fenale 21-34 354 -KL_ Bright, ML Bright KL Bright KL Bright —Kl._ Bright STRENGTH 4.318" 4.59 4.09 4.45 4.51 4.71 4.35** 4,76 4.27 4.45 (7eStronger) SMOOTHNESS 3.60% 3.42 3,73 _ 3.43 3.47 3.4) 3.62" 3.38 28 Aue (7=Smoother) AMD, MENTHOL 3,64*+* 4.94 3.58% 4.85 3. 70°F 5.02, 3.63¢4* 5.91 _agsee+ 4 6 (7=Hore) MENTHOL TASTE 3.30%** 3,04 3.46*** 3.02 _3.33+* 3.06 _3.45*** 2.99 3.24%" 2.08 (7=Better) SATISFYING 3.120* 2.78 3.28" 2.78 2.97 2.78 3.178** 2.74 _3.084* 2.82 (7=More) — AETERTASTE B.56*** 3.24 3.694" 3.21 3.44 3.26 _3.52*** 3.07 3.60" 3.30 (7=Pleasant) a ASE_OF pRaw 4.00 3.96 4.07 _ 3.92 3.94 3.99 (7Easier) 66-79% Confidence Level 80-94% Confidence Level 954% Confidence Level 620915734 ignifivant Difference:

Pe TL 22 793 waazrn Lori’ (© (YPBVis 373 6917 ts i TOBACCO COMPANY 2525 Mata Steet 0 Box 21688, rents Nonh Conn 7420688 i eis VIA_FACSIMILE (919) 378-1001 Ron Goldbrenner T0: FROM: Becky Hayden. July 22, 1993 8 DATE: NUMBER OF PAGES (INCLUDING COVER SHEET): OUR FAX NUMBER IS: (919) 373-6917 | IF YOU DO NOT RECEIVE ANY OF THE PAGES, PLEASE CALL AT (919). ‘Af THE GREENSBORO BRANCH AS SOON AS POSSIBLE. THANK YOU. PéLizez6

A seckes cHaMe s/t, ‘TRIAL SPECIBTCATION CIGARETTE MAKING Physteal Characteristics Overatl cigarette Length ‘Tobaceo Rod Length Filter Plug Length Filter Plug Pressure Drop (unencap.) Filter Plug Pressure Drop Cencap.) Cigarette Circumference Total Pressure Drop (unencap.) ‘Total Pressure Drop (encap.) Tipping Length Print Position (fron filter end) Moisture content (Packing) Filter Ventilation Rete woights Total Cigarette weight Net wet Tobacco Tobacco Rod Density Tipping and Tipping application Tipping Paper: Supplior(s) Suppiter code No(a), color Perforation Type & No, of Lines Fetae vesset pene Bobbin widen Bobbin us 2Q burr Suggestion 39 ns sa ts 58.5 om 24.8 en 32am 35__ow a. 8 —___ B58 ng ik Tetan v 62am Shige + 24.8 wn V —— 858 ne 243.6 mg/ee —_243.6 mg /ce ECUSTA/BUW Non Porous ECUSTA/S 6 w 36 wip? 620753790

QUALITY CONTROL DEPARTHENT S/S NoN PIUTERS WSEK ENDEKG 11/25/66 RESEARCH DIVISION, Qi ANALYSIS AND BURNING TEST REPORT oo, . Spee PRODUCTION LITT CIGARS WANTSO 25 85 mm. Batt Mean of Last | Present Sauple | Kean of tact 12 Samples 32" Samples 1.2106 aed 2.232 0.37 0.34 0.37 35-6 37.8 3.83 3.45 basic Basic 23 a ° 5 2 4 ° 4 $390z908

cHaMe s/t, ‘TRIAL SPECIBTCATION Levinton COPYste Bian. 4 Moisture Content (Packing) 3.8 Be Total Cigarette Weight s me ne Tobacco Rod Density 243.6 mg/ee 243 .6mg/co Tipping and Tipping Application Tipping Paper: Supplier(s) ECUSTA/BUW Suppiter Code No(s). color as Perforation Type & No. of lines wa Porosity Non Porous Print Deseription wa Bobbin Width 64 om Bobbin Length 2500 Substance 36 on /H™ SCUSTA/B 6 W 36 wip? 620753790

cor Date/Time: 030 /98 1:46 PM Client Name: Prepared By: Matter Numbet Milestone Presentation Date: Project Title: Estimated Creative Butiget: Est. Production Budget: Concent: Execution: Media: OBJECTIVE Why are we advertising? What owe pan fe atiove? 1 Reatonship- outing Retention a Acauston toyaty 1 Competve Blocking 1B Cross Sat DUpset 1D Load Generation 1 Now ProductPackage into. Diet Sale TAvareness == OTH 13 Change image Parepton Bote To whom are we talking? Whois tho primary trgol fs there a secondary target? What I thei relationship to te brand, and what do they cuenty think about? CTA TTT TT What is the single most important message/idea we are trying to communicate? Whats th uniquo seling poston thot wil ep us achive our advarting goal? Ae thare any secondary messages? What is the key henetit to the target? Wat’ in for to racer? Js there an otter/eall te action? to persuade Wet are we oteig th hinvhero act now? (A promium, sweepstakes, mtecHme ofr, tee infomation, or something eo?) What would we like our target to think? ‘hat would ou target say aftor being exposed to our program? ‘cimmy documents\wp\sample cid. doc 1of2 10/30/98 01:46PM 9LL6L098

440026083 3S a [Dates [027i —) Glent Group: COLOMBIA — KOOL at Contact: [Maria ffelena Argiielles’ | [Research Liaison: nilo ConchwAndrea | Lo Edwin Garcia Suarez 1) Current Kool Filter King Colombia, {1 mg tar, @ 0.51% menthol, white tippi 2) Kool Mills KS Japan, Omg tar, @) 0.66% menthol, white 3) Kool KS, 9 mg tar, @ 0.51% menthol, white tipping co) .bis Menthol King US, Consumer Segments): Male: 60% Female: 40% | | Byage: 18-29 (100%) I Ry set ABE (100%), | | By City: Bogota: KOOI, Parent regular smokers $0% -alternate smokers 50% | { Byquilla: KOOL Parent regular smokers 50% -alternate smokers SO%6 Medellin: KOOL. Parent regular smokers 50% -alternate smokers $0" Note: In onder to establish a quantitative basis for determining the winning product, results will be! weighted as follows: Altemate 60%, Regular 40%. | ptember 1" 97. PMI simultaneously launched Marlboro Menthol KS Box (N6me tar) Menthol Lights KS Box (9mg tar) in Colombia. ‘These two products ecame KOOL's dire competitors (Premium Menthol Brands). | At the same time, KOOL replaced its produet with a milder Lmg cigarette (the same KOOL | | Milgs but ita 27mm cork tipping). Copy PRODUCED FROM B&W WEB SITE