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Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t0.0
Part 2. How to optimize your article for a given keyword.
0
4
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t4.0
So you have a great keyword in mind and you're absolutely sure that you're going to match
4
7.48
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t7.48
the searcher intent with the article that you're about to write.
7.48
10.68
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t10.68
How to optimize your article for that keyword?
10.68
12.84
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t12.84
Well, you don't.
12.84
14.44
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t14.44
I mean, if your article perfectly matches the searcher intent for that keyword and gives
14.44
18.64
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t18.64
people exactly what they're looking for, that is nearly 80% of all optimization work.
18.64
24.06
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t24.060000000000002
Yes, Google is just a machine.
24.06
25.68
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t25.68
And it is not smart enough to actually read your article like a human being and understand
25.68
29.84
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t29.84
why it is better than thousands of other articles on the same topic.
29.84
33.44
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t33.44
But Google isn't dumb either.
33.44
35.36
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t35.36
Squeezing your target keyword into your article more frequently than your competitors was
35.36
39.68
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t39.68
a good way to trick Google 10 years ago, but not so much today.
39.68
43.64
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t43.64
Let's examine the search results for the keyword how to learn SEO.
43.64
47.02
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t47.019999999999996
Our article ranks at position number 5, if we count the featured snippet and the people
47.02
51.28
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t51.28
also ask box.
51.28
52.6
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t52.6
How many times do you think we use the phrase, how to learn SEO in that article?
52.6
56.98
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t56.980000000000004
Once.
56.98
57.72
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t57.72
Only in the headline.
57.72
59.04
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t59.04
So maybe that's why we don't rank number 1 for how to learn SEO search query.
59.04
63.08
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t63.08
Maybe the competing pages use this keyword more frequently in their content.
63.08
66.76
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t66.76
Let's see.
66.76
67.94
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t67.94
And no.
67.94
69.12
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t69.12
Both articles that rank above us have zero mentions of that keyword.
69.12
73.56
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t73.56
So why do they rank so high then?
73.56
75.64
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t75.64
That's because Google has enough technology and enough ranking signals to be able to find
75.64
80.12
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t80.12
the most relevant page for a certain search query without relying on how many times that
80.12
85.28
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t85.28
keyword was used on a page.
85.28
87.2
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t87.2
In fact, we have studied the top 10 ranking pages for 2 million random search queries,
87.2
92.64
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t92.64
and what we discovered was quite fun.
92.64
95.16
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t95.16
75% of all pages that ranked in Google top 10 don't have even a single mention of the
95.16
101.68
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t101.68
search query that they rank for anywhere on the page.
101.68
105.16
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t105.16
Back to our example with how to learn SEO search query.
105.16
108.3
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t108.30000000000001
Google is smart enough to understand that phrases like SEO learning center or online
108.3
113.16
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t113.16
resources for learning SEO are perfectly relevant to what the user is searching for, even though
113.16
118.44
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t118.44
they don't match the search query word for word.
118.44
121.44
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t121.44
This is why I suggested that by nailing the searcher intent with your content, you automatically
121.44
126.4
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t126.39999999999999
do 80% of all optimization work.
126.4
129
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t129.0
Your article is likely to have enough synonyms and relevant words and phrases for Google
129
133.36
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t133.35999999999999
to be able to understand what it is about.
133.36
135.8
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t135.8
So does that mean you should ignore any kind of keyword optimization and write as you please?
135.8
140.4
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t140.4
Not really.
140.4
141.36
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t141.36
The rule of thumb is to use your target keyword or at least the most important words of your
141.36
145.38
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t145.38000000000002
keyword in the following places.
145.38
147.54
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t147.54000000000002
URL, title, headline and content.
147.54
150.6
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t150.60000000000002
Let's go back to the search results for how to learn SEO.
150.6
154.06
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t154.06
The main words of the keyword are obviously LEARN and SEO.
154.06
158.12
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t158.12
All of the top 10 ranking pages have the word SEO in their URLs and titles.
158.12
162.84
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t162.84
As for the word learn, some of the pages have it in their URLs and titles, and others get
162.84
167.6
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t167.6
away with synonyms and closely related words like resources, tutorial, training, teach.
167.6
173.84
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t173.84
So as you can tell, Google allows you quite some flexibility in keyword targeting.
173.84
178.34
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t178.34
That is why by simply matching the searcher intent with the content of your article, you're
178.34
182.56
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t182.56
already making it 80% relevant to the search query.
182.56
186.04
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t186.04
Because you are already using all the right words.
186.04
189
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t189.0
I'd say that further refining your URL, title, headline and content will probably move the
189
194.16
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t194.16
needle by another 10%.
194.16
196.38
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t196.38
This percentage is quite arbitrary, there's zero science behind it, but you get the idea.
196.38
201.82
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t201.82
And I'm sure you want to learn about the final 10%.
201.82
204.9
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t204.9
There's a great article by Cyrus Shepard where he explains rather advanced things like
204.9
210.02
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t210.01999999999998
TF-IDF, which stands for Term Frequency Inverse Document Frequency, Semantic Distance and
210.02
215.8
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t215.8
Term Relationships, Co-Occurrence and Phrase-Based Indexing, Entity Salience, etc.
215.8
221.54
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t221.54
There's also a great article by Dr. Pete that shines a bit of light on how Google reads
221.54
225.88
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t225.88
and understands your search queries in order to find the most relevant search result.
225.88
230.76
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t230.76
Both of these posts are absolutely great reads and I highly recommend you to check them out
230.76
235.24
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t235.24
if you're serious about SEO.
235.24
237.04
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t237.04
But at the same time, they're just scratching the surface of how Google really works.
237.04
241.48
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t241.48
Their algorithms are much more complicated.
241.48
244.12
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t244.12
So unless you're a professional SEO, I don't recommend you to get carried away with advanced
244.12
249.08
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t249.07999999999998
on-page SEO tactics, which are quite technical.
249.08
252.34
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t252.34
The foundation of your success in search is the actual content, not the SEO enhancements
252.34
257.38
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t257.38
that you apply to it.
257.38
258.88
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t258.88
To win in the search result today, you need to be an authority and expert on the topics
258.88
262.94
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t262.94
on which you're writing.
262.94
264.14
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t264.14
And if your article is objectively better than what already ranks in Google Top 10,
264.14
268.46
Ahrefs
How to Optimize Your Content For Your Target Keyword [5.2]
https://www.youtube.com/watch?v=-bJtZPgsGyk
-bJtZPgsGyk-t268.46
268.46
284.3
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t0.0
You write a blog post, hit that publish button, and then... no one reads it.
0
4.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t4.68
The problem isn't necessarily your writing.
4.68
6.5
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t6.5
It doesn't mean that people don't like you.
6.5
8.38
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t8.38
It just means that your content likely isn't optimized to be found.
8.38
12.24
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t12.24
So in this video, I'm going to show you how to write a blog post that drives consistent
12.24
15.94
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t15.94
readers to your blog that you probably should be getting.
15.94
18.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t18.88
Stay tuned.
18.88
19.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t19.68
What's up, bloggers?
19.68
24.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t24.68
Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research
24.68
28.6
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t28.6
your competitors, and dominate your niche.
28.6
30.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t30.720000000000002
Today, I want to help you clear the confusion and turn that blank screen into an absolutely
30.72
35.08
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t35.08
epic blog post that a.)
35.08
37.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t37.04
people want to read and b.)
37.04
38.92
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t38.92
attracts the target audience you want.
38.92
41.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t41.04
Now, rather than focusing on subjective techniques like writing style, I'm going to show you
41.04
44.98
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t44.980000000000004
how to build a consistent stream of readers with strategic topic selection and workflows.
44.98
50.24
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t50.24
Let's get to it.
50.24
51
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t51.0
First, I want to give you an idea of what consistent readership looks like and what
51
55.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t55.040000000000006
it definitely does not look like.
55.04
57.18
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t57.18
In order to gain readers, you need to get traffic.
57.18
59.7
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t59.7
They're essentially the same thing.
59.7
61.02
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t61.019999999999996
But the way you get traffic to your website will vary.
61.02
63.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t63.519999999999996
For example, I'm sure you've seen multiple traffic source channels in your analytics
63.52
67.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t67.36
platform like organic search, social, direct, and referral traffic.
67.36
71.64
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t71.64
All of these people fall into different buckets in terms of how they discover and consume
71.64
76.04