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Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t76.03999999999999
content on your website.
76.04
77.5
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t77.5
You might also be using paid ads or email marketing to send readers to your posts.
77.5
81.78
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t81.78
These are all great, but paid traffic is only good for as long as you're willing to pay.
81.78
86.38
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t86.38
The same goes for your email list.
86.38
88.1
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t88.1
You blast out an email, then the traffic fades to nothing.
88.1
91.42
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t91.42
Now, what about social?
91.42
92.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t92.72
Same thing.
92.72
93.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t93.44
You might get some nice spikes of traffic, but that will likely drop back to normalcy.
93.44
97.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t97.67999999999999
These peaks, as Rand Fishkin calls them, are spikes of hope.
97.68
101.18
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t101.17999999999999
And if you've used any of these marketing strategies, then I'm sure you've experienced
101.18
104.86
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t104.86
what comes after.
104.86
105.92
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t105.91999999999999
The flat line of note.
105.92
107.3
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t107.3
Organic traffic, on the other hand, can produce the opposite effect.
107.3
110.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t110.67999999999999
Free, passive, and hopefully growing traffic that doesn't fade over time.
110.68
115.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t115.44
And this is the primary strategy we use to grow Ahrefs' blog to over 220,000 monthly
115.44
120.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t120.88
search visitors.
120.88
121.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t121.88
Now, I'm not telling you to stop sending emails to your list or reduce your PPC ad spend.
121.88
126.48
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t126.48
What I want you to take away from these examples is that billions of people are searching for
126.48
130.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t130.88
informational content.
130.88
132.22
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t132.22
And if you have a blog, you should make its purpose to satisfy the needs of searchers
132.22
136.56
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t136.56
and in return, get the traffic you deserve.
136.56
139.28
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t139.28
With that said, let's jump right into step 1, which is to come up with topics that are
139.28
143.22
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t143.22
proven to generate traffic.
143.22
144.9
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t144.9
The most common problem I see with new bloggers is that they write me-centered posts.
144.9
149.06
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t149.06
Now, there's nothing wrong with creating content about what you ate for breakfast, but it's
149.06
153.14
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t153.14000000000001
all about how you frame it.
153.14
154.6
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t154.6
For example, if I had a recipe blog, how many people do you think would search for
154.6
158.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t158.44
what did Sam Oh eat for breakfast today?
158.44
160.7
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t160.70000000000002
No one.
160.7
161.54
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t161.54000000000002
People go to Google for solutions to their problems.
161.54
164.98
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t164.98000000000002
So as you generate topics to write about, you should focus on the reader rather than yourself.
164.98
169.78
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t169.78
Here's an example.
169.78
170.66
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t170.66
Rather than creating a post called, my kids love these fluffy blueberry pancakes, go with
170.66
175.58
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t175.57999999999998
a helpful approach like, how to make fluffy blueberry pancakes that your kids will love.
175.58
180.3
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t180.3
Now, this is just an educated guess based on what I think people will be searching for.
180.3
184.3
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t184.3
But you can actually find how many people are searching for any keyword using Ahrefs
184.3
188.5
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t188.5
Keywords Explorer.
188.5
189.5
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t189.5
Let's run a search for our main topic, blueberry pancakes.
189.5
192.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t192.88
Next, I'll go to the Phrase match report to find keyword ideas on this topic.
192.88
197.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t197.04
Right away, you'll see some great keyword ideas like blueberry pancake recipes, how
197.04
201.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t201.44
to make blueberry pancakes, and vegan blueberry pancakes along with keyword metrics like search
201.44
206.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t206.35999999999999
volume beside them.
206.36
207.54
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t207.54
Now, the thing with search volume is that it can be a bit misleading.
207.54
210.64
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t210.64
For example, how to make blueberry pancakes gets 1000 monthly searches in the US alone.
210.64
215.58
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t215.57999999999998
Now, if we click on the SERP button and look at the traffic column for the top ranking
215.58
219.3
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t219.29999999999998
pages, you'll see that these pages get significantly more traffic than the estimated search volume.
219.3
224.82
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t224.82
And this often happens because these pages are ranking for hundreds or even thousands
224.82
228.78
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t228.78
of keywords.
228.78
229.78
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t229.78
Now, if we look at the SERP for the keyword vegan blueberry pancakes, you'll see the
229.78
233.96
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t233.95999999999998
opposite effect.
233.96
235.54
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t235.54
Top ranking pages only get around 27% traffic compared to the main keyword search volume.
235.54
241.1
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t241.1
This is why it's critical to look at the total traffic potential of a topic so you can get
241.1
245.5
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t245.5
the most bang for your buck.
245.5
246.9
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t246.9
Now, this is just one topic you might want to write about.
246.9
249.28
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t249.28
You can generate a whole list of content ideas by entering a more generic topic related to
249.28
254.1
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t254.1
your niche.
254.1
255.1
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t255.1
So let's change this to recipes.
255.1
257.4
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t257.4
And just like that, you have a list of over 2.4 million keywords that contain the word
257.4
262.2
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t262.2
recipes.
262.2
263.2
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t263.2
Let's narrow this down to some low competition topics with high search volume.
263.2
267
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t267.0
I'll set the keyword difficulty filter to show keywords that have a maximum score of
267
270.94
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t270.94
something low like 10.
270.94
273.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t273.04
And then I'll set the search volume filter for keywords that have at least 1000 monthly
273.04
277.02
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t277.02
searches in Google.
277.02
278.94
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t278.94
From here, it's just a matter of clicking on the SERP button and analyzing traffic potential
278.94
282.86
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t282.86
of each topic that might be worth creating a post on.
282.86
286.64
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t286.64
Another thing you can do is find topics that are generating traffic for your competitors
286.64
290.94
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t290.94
and then create content around those topics too.
290.94
293.54
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t293.54
So since I have a recipe blog, I'll go to Ahrefs' Site Explorer and enter in one of
293.54
297.34
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t297.34000000000003
my competitors' domains.
297.34
299.18
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t299.18
And it looks like they get around 874,000 search visitors per month.
299.18
304.14
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t304.14
Next, I'll go to the Top Pages report to find out which pages are generating the most search
304.14
308.66
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t308.66
traffic for them.
308.66
309.82
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t309.82
So looking at this report, I can immediately see that chocolate chip cookies, lo mein,
309.82
313.94
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t313.94
and cooking tofu might be good topics to write blog posts about.
313.94
317.5
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t317.5
And as you can see, finding topics that people care to search for isn't hard.
317.5
321.82
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t321.82
Just make sure you check the total traffic potential behind the topic so you don't waste
321.82
325.76
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t325.76
time writing content that people don't care to read.
325.76
328.94
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t328.94
Let's move on to step 2, which is super important, and that's to assess search intent.
328.94
333.32
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t333.32
Search intent represents the reason behind a searcher's query.
333.32
336.34
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t336.34
For example, if someone searches for how to make pancakes, what do you think they want to see?
336.34
340.94
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t340.94
Probably recipes, right?
340.94
342.62
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t342.61999999999995
But what about if someone searches for the query slow cooker?
342.62
345.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t345.52
What are they looking for?
345.52
346.96
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t346.96
Do they want to buy one, read reviews, see a list of recipes, or something entirely different?
346.96
352.48
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t352.47999999999996
The good news is that search intent is really easy to identify.
352.48
355.82
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t355.82
All you have to do is search for the keyword phrase you want to rank for in Google and
355.82
359.86
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t359.85999999999996
the search results will reveal what I like to call the 3 C's of search intent.
359.86
364.4
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t364.4
The first C is content type.
364.4
366.32
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t366.32
This can usually be categorized into blog posts, product pages, category pages, and landing pages.
366.32
372.4
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t372.4
Looking at the top 10 results for how to make pancakes, you can tell just from the titles
372.4
376.54
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t376.54
that they're all blog posts.
376.54
378.54
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t378.54
The second C is content format.
378.54
380.4
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t380.4
When it comes to blog posts, a few common formats would be how-to guides, step-by-step
380.4
385.16
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t385.15999999999997
tutorials, list posts, or opinion editorials.
385.16
388.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t388.68
There are a lot of different formats, but this should give you an idea of what you should
388.68
392.16
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t392.15999999999997
be on the lookout for.
392.16
393.42
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t393.42
So for our example, how-tos are the dominant format.
393.42
396.42
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t396.42
The final C is content angle.
396.42
398.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t398.72
The angle is often depicted in the title as the benefit as to why someone should click
398.72
403.32