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Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t0.0
In today's video, I'm going to show you how to find and steal feature snippets. Stay tuned.
0
5.4
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t11.200000000000001
Hey guys, it's Joshua Hardwick here from Ahrefs. Now before we get to the tactics,
11.2
15.24
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t15.32
let me take a moment to briefly explain what a feature snippet is, and I think the best way to do this is with a few examples.
15.32
20.88
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t21.48
So if we do do something like how to make pizza dough, you'll see this feature snippet at the top of the search results.
21.48
27.32
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t27.32
So there's an answer to the query, in this case it's an ordered list which shows you how to make pizza dough,
27.32
32.24
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t32.24
and it gives you a step-by-step process for doing that.
32.24
34.84
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t35.24
You'll also notice that it pulls this information from a third-party website, in this instance it's MarthaStewart.com.
35.24
40.96
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t41.32
But feature snippets aren't always displayed in this exact same way. For example, if you Google best coffee machine, you'll see that it's a
41.32
48.28
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t48.879999999999995
unordered list as opposed to an ordered list. And if you Google something like what is Ahrefs,
48.88
53.32
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t53.32
you'll see that we've actually got a paragraph rather than any kind of list at all.
53.32
56.76
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t56.76
So the question is what's the big deal with these feature snippets? Like why do we care about them?
56.76
61.68
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t61.68
Well, a couple of years ago we performed a study.
61.68
65.12
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t65.56
We analyzed two million feature snippets, and we found that on average 8% of the clicks go to this feature snippet.
65.56
71.84
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t71.84
So when someone Googles something, 8% of clicks actually end up going to this
71.84
77.68
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t78.16
website from which the feature snippet is pulled. So in short, when you own a feature snippet, you get more traffic to your website.
78.16
84.12
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t84.12
So then the question becomes how do you find feature snippet opportunities, and how do you steal them?
84.12
89.6
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t89.60000000000001
Well in this video I'm going to share three ways for doing that. And the first one is
89.6
94
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t94.4
find feature snippets that you already own, then make sure they're optimized for maximum clicks.
94.4
99.64
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t99.84
Now this one might seem a bit weird because you already own the featured snippet, so you might be thinking like why
99.84
104.92
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t105.2
do we need to do anything? You've already got the feature snippets, so why is there any action required whatsoever?
105.2
109.08
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t109.44
Well to illustrate, I'm going to use
109.44
111.68
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t111.68
AmbitiousKitchen.com, and I'm going to go to Site Explorer, and I'm just going to search for that website.
111.68
117.08
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t118.04
So then on the report, we want to go to the organic keywords report.
118.04
123.64
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t123.64000000000001
Now if you're following along, you need to do this for your website. Don't choose just a random website.
123.64
127.36
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t128.36
So this shows you all of the keywords for which this website or your website currently ranks.
128.36
132.8
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t132.92000000000002
But you'll also notice that there are a few filters
132.92
135.8
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t136.36
that we can use to filter these results. And the one that we're going to use for this video is the SERP features option.
136.36
141.16
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t141.16
So we're going to choose feature snippet, and we're going to choose target domain must be featured. So this narrows down the results
141.16
148
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t148.72
so that it shows only the keywords with feature snippets that you actually own. So if you just click apply on this,
148.72
155.68
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t156.48
you'll see that we're left with just over, well almost one and a half thousand results.
156.48
161.8
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t161.8
So let's just check out this first one, how to make buttermilk, which gets
161.8
165.16
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t166.4
76,000 searches,
166.4
168
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t168.0
estimated searches every single month. So let's just check out the Google search results for that. And
168
172.24
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t172.8
as you can see, there is a feature snippet and Ambitious Kitchen does own this feature snippet, but straight away
172.8
179.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t179.44
you'll notice a few problems. So number one, the feature snippet begins with a rather strange headline.
179.44
185.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t185.44
We've got this an error occurred headline, which doesn't really entice anyone to click this snippet in my opinion.
185.44
192.48
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t192.48
It doesn't really explain what the feature snippet shows you, which is how to make buttermilk.
192.48
196.52
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t196.52
So number two,
196.52
198.52
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t198.76000000000002
despite there already being these listed items, these numbered lists,
198.76
203.28
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t203.96
you can see that there's kind of this like duplicated step items within these lists.
203.96
208.92
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t210.08
So again, this doesn't really bode well, and it doesn't really entice people to click this result in my opinion.
210.08
215.12
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t215.12
So this could be a better optimised. But how do you go about cleaning this up? Well,
215.12
219.32
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t219.88
there are a few things you could do. Number one, you could remove any rogue HTML from this page.
219.88
224.2
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t224.2
So for example, what you would need to do here is remove these plain text step items from within the list items in the HTML.
224.2
232.72
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t233.35999999999999
You can also just simplify the content. So you'll see that in this example,
233.36
237.04
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t237.72
step number two is quite long and it's quite long-winded and because of this it actually gets truncated, so it's cut off.
237.72
243
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t243.67999999999998
So a good option here would be to just simplify this within the actual content itself so that the feature snippet pours a more kind of
243.68
251.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t252.0
simple step.
252
253.84
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t253.84
Number three, make it more descriptive. So as I said, we've got this error occurred option, headline rather, which doesn't really describe anything.
253.84
261.52
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t261.52
So it would be much better if they said something like, you know, here's how to make buttermilk and then the steps below it.
261.52
266.64
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t267.12
So in this video, I'm not going to go any deeper into these optimisation strategies,
267.12
270.64
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t270.64
but if you would like to learn more about doing this then check out the
270.64
273.76
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t274.08
full post on the Ahrefs blog where I go into more detail about all of these steps.
274.08
278.24
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t278.44
So for now, let's just move on to tactic number two,
278.44
282.56
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t282.56
which is finding low-hanging feature snippet opportunities that you don't already own and then stealing them.
282.56
288.96
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t289.12
So in our study, we found that almost all feature snippets are owned by a page that already ranks in the top ten.
289.12
295.04
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t295.12
So for example, if we look at the term cauliflower pizza crust,
295.12
298.28
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t298.44
you'll see that the feature snippet is owned by a website called ifoodreal.com.
298.44
302.62
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t302.96
If you scroll down, you can also see that this website ranks in the top ten in the regular organic search results.
302.96
308.8
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t308.8
But what does this mean for you? Well, basically it means that should you already rank in the top ten for a particular term,
308.8
315.68
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t315.88
yet you don't currently own the snippet, then you could probably win that snippet just by making a few tweets to your page.
315.88
322.28
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t322.6
So what you need to do is this, you need to find all the search queries that have a feature snippet
322.6
327.52
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t327.76
where your website currently ranks in the top ten. Again, this is quite easy to do with Ahrefs.
327.76
333.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t333.64
So do back to the organic keywords report from earlier,
333.64
336.52
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t336.52
but this time instead of selecting the target domain must be featured option within the search features,
336.52
341.64
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t342.03999999999996
choose the all features option.
342.04
344.68
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t345.64
Then, once you click to apply on that, add a positions filter to show the keywords you rank for in the top ten.
345.64
353.34
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t353.59999999999997
So we just need to select
353.6
355.6
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t356.52
up until result number ten there.
356.52
359.36
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t359.36
So what you're seeing now is all the queries you rank for in the top ten which also show a feature snippet in the results.
359.36
367.68
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t367.68
But here's the thing, because we selected that other option in the search features drop-down,
367.68
372.16
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t372.64
you don't necessarily own the snippet for these terms. Some of them will be owned by your competitors.
372.64
378.16
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t378.6
So if you remember, we already covered optimizing the content for snippets that you already own in the first part of this video.
378.6
384.36
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t384.36
So this next step is to filter out all of the own snippets so that you can see only the snippets that are owned by your competitors.
384.36
392.28
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t393.68
Unfortunately, right now we don't have this kind of functionality within Ahrefs itself.
393.68
397.56
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t397.56
So what I've done is I've created a Google Sheet to automate this process for you,
397.56
401.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t401.44
which you can download from the full post on the Ahrefs blog.
401.44
405.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t405.76
Just remember to actually make a copy of this Google Sheet, that's file, make a copy, and then save it on your Google Drive
405.76
412.92
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t412.92
so that you can actually edit that Google Sheet and do what you need to do with it.
412.92
417.48
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t417.48
So once you've done that, go back to the organic keywords results within Ahrefs,
417.48
423.4
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t423.40000000000003
and you want to export these results to a CSV file.
423.4
427
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t427.0
Again, you can do a full export, you can do a partial export, whatever you want to do.
427
430.92
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t430.92
I'm just going to do 1000 rows for now.
430.92
433.56
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t433.56
So once that's done and you've downloaded that, what you need to do is upload this into the first sheet,
433.56
440.52
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t440.52
the import tab within this Google Sheet.
440.52
443.8
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t443.79999999999995
So just go to file and then import, whoops, not open.
443.8
448.2
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t448.2
You need to go to import and basically you select that file that you just downloaded, the CSV, so I'll just drag it in.
448.2
456.2
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t456.2
And once that's uploaded, you want to leave these settings exactly as they are,
456.2
460.2
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t460.2
only you want to change this first one, the import location, to append to current sheet.
460.2
464.92
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t464.91999999999996
So then just click import data and you'll see that within a few seconds,
464.92
468.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t468.44
Google Sheets pulls in all of this data from that CSV.
468.44
472.84
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t472.84
So now what you need to do is go to the second tab in the sheet,
472.84
476.44
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t476.44
which is called feature snippets that you don't own, which as you probably might guess,
476.44
481.72
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t481.72
basically just pulls out all of the feature snippets that you don't currently own from that CSV.
481.72
487.4
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t487.4
So now you're seeing only the keywords that have feature snippets,
487.4
492.12
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t492.12
where you rank in the top 10, but you don't own that snippet.
492.12
495.64
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t495.64
So now it's just a case of trying to understand why you don't own these snippets
495.64
499.32
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t499.32
and then doing everything in your power to actually win them.
499.32
501.96
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t501.96
Again, if you want to learn more about how to do that, plus another quick hack,
501.96
505.96
Ahrefs
How to Find and Steal Google Featured Snippets [AMS-08]
https://www.youtube.com/watch?v=-p0XyoO1WSA
-p0XyoO1WSA-t505.96
which isn't included in this video, then check out the full post on the AHS blog,
505.96
510.76